by mtraphagen | Sep 6, 2012 | Apps, Content Marketing, Facebook, Online marketing, Social Media
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a problem Imagine that your team is in the Big Game. It’s all...
by mtraphagen | Aug 30, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, and that I do a great deal of thinking and research about it. But when you’ve got your nose deep into something, it’s...
by mtraphagen | Aug 28, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media, YouTube & Video
My friend and YouTube SEO Wizard +Ronnie Bincer alerted me to an option that Google has been offering on YouTube for a while now, but few know about: the ability to change your YouTube channel name to your Google+ profile name, and thereby connect the two more...
by mtraphagen | Aug 24, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
Watch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s own +Mark Traphagen. Click the video image at the bottom of this post to watch. Our...
by mtraphagen | Aug 21, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
Watch this live Google+ Hangout on Air webinar (at bottom of this post) I did host by the charming +Yifat Cohen. In it, I discuss what we know or can guess about how using Google Plus and Google Authorship (connecting all your web content to your Google+ profile)...
by mtraphagen | Aug 18, 2012 | Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante Social media networks like Google+, Facebook, and Twitter have opened...
by mtraphagen | Aug 15, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media, Twitter
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout On Air broadcast hosted by Shaker Cherukuri of...
by mtraphagen | Jul 27, 2012 | Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy everything you love. Kind of like this… Good link building is hard. Relationships...
by mtraphagen | Jul 25, 2012 | Content Marketing, Presentations, SEO, Social Media
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s easy if you already have a name (Mashable, SEOmoz, Wired). They have age, authority, following, and...
by mtraphagen | Jul 18, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of Product for Search Sagar Kamdar, who has specific responsibilities with Google’s Author Verification...
by mtraphagen | Jul 9, 2012 | Content Marketing, Google, Google+, News, Social Media
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The update, until now only visible to members of that group, adds content recommendations to the +1 button when a...
by mtraphagen | Jun 7, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the way we did with any keyword desired. Nevertheless, we believe this to be a powerful demonstration of a well-rounded SEO strategy...
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