Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
Writing for the Semantic Web and Semantic Search
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael …
Google In-Depth Articles Search Results: Any Hope for Small Publishers?
UPDATE: Some Hope for Small Publishers 11 August 2013 We have seen before where a new feature like this only works for big guys in the ...
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Google In-Depth Article Search Results: How to Qualify Your Content
Google today announced that “In-depth Articles” are to be featured in Search. The Official Google Webmaster Tools blog today announced that Google is beginning to ...
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Google Authorship Update: Where Is Google Going with rel=author?
UPDATE: Google Authorship Intelligent Author Attribution? 21 August 2013 – My friend Mike Arnesen yesterday published what looks like a possibly amazing revelation about how ...
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Google Subject Authority Ranking: Lead or Get Out of the Way
Barry Schwartz at Search Engine Land recently wrote about a fascinating hint at Google Subject Authority Ranking from Google’s Matt Cutts in a recent ...
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rel=author or rel=publisher: Which Should I Use? (Updated)
UPDATE: rel=publisher & Google In-Depth Articles 12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand ...
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How do I get on the first page of Google?
Ranking doesn't happen overnight. You need to put in the work just like everything else in life.
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Fitness and Nutrition Community on Google Plus: A Case Study
Fitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work ...
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The Real Value from Content Marketing
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target ...
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Content Marketing Ninjas
Want to learn more about Content Marketing? Join our Google+ Content Marketing Community! A live blog of the presentations of three incredible content marketing ninjas ...
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Author Rank: Facts and Fiction (Live Hangout with Mark Traphagen)
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared ...
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Content Isn’t Just King: It’s Also Queen and Ace (SMX West 2013)
The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO ...
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From Authorship to Authority: Claiming Your Identity Online And Why You Should
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ ...
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The Google Dance: How to Groove to It (Yes, It’s Back!) from SMX West
A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: ...
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