by mtraphagen | Mar 20, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Hive Digital, Online marketing, Presentations, SEO, Social Media
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author...
by mtraphagen | Mar 13, 2013 | Content Marketing, Online marketing, Presentations, SEO, SMX West, Social Media
The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting Once upon a time it...
by mtraphagen | Mar 12, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, SMX West, Social Media
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those...
by mtraphagen | Mar 11, 2013 | Content Marketing, Google, Presentations, SEO, SMX West
A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: Rhea Drysdale, Outspoken Media Inc. (@Rhea) Mitul Gandhi, seoClarity (@seoclarity) Marcus Tober, Searchmetrics...
by mtraphagen | Feb 22, 2013 | Content Marketing, Google, Online marketing, SEO
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the probable cause was tons of paid “advertorials” on British newspaper sites, Gordon Campbell sounds an...
by mtraphagen | Feb 21, 2013 | Content Marketing, Social Media, Twitter
I was perusing Portent’s new “tool,” the Content Idea Generator, and wondering for what awesome purpose I could use it. For what topic do I wish I could spin out endless content ideas? And then it struck me. There is only one thing worth writing...
by mtraphagen | Feb 13, 2013 | Content Marketing, Google+, Infographics, Social Media
I was featured this week in this infographic about Google Plus for Business, created by Jeff Machado of Fiore Communications. Original at http://fiorecommunications.com/2013/02/11/expert-advice-on-the-value-of-google-for-business/
by mtraphagen | Feb 6, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this...
by mtraphagen | Jan 17, 2013 | Content Marketing, Google, Google+, SEO, Social Media
Are you one of us? Once, we were few. And we were lonely. We had Google+ powers far beyond those of “normal” users. Some called us mutants. Eventually, our shared condition drove us together, and we became the X-Persons of Google+, sworn to use our powers...
by pbuckley | Jan 16, 2013 | Content Marketing, Google, Online marketing, SEO
I’ve been doing SEO for a while, not since the stone-age of SEO, but as far back to remember when you could so easily game the system. That is now a lost world. In the not so distant past SEO’s could offer their clients a the equivalent of a diet pill. No...
by mtraphagen | Jan 8, 2013 | Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into...
by mtraphagen | Dec 31, 2012 | Content Marketing, News, Online marketing, SEO, Social Media
There is simply no better source on the web for discovering the best inbound marketing content than Inbound.org. Members contribute links to articles they find useful, and the community upvotes the best to the front “Hottest” page. Most of the best and...
