Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
Google Authorship Update: Where Is Google Going with rel=author?
UPDATE: Google Authorship Intelligent Author Attribution? 21 August 2013 – My friend Mike Arnesen yesterday published what looks like a possibly amazing revelation about how …
Google Subject Authority Ranking: Lead or Get Out of the Way
Barry Schwartz at Search Engine Land recently wrote about a fascinating hint at Google Subject Authority Ranking from Google’s Matt Cutts in a recent ...
Keep Reading →
rel=author or rel=publisher: Which Should I Use? (Updated)
UPDATE: rel=publisher & Google In-Depth Articles 12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand ...
Keep Reading →
How do I get on the first page of Google?
Ranking doesn't happen overnight. You need to put in the work just like everything else in life.
Keep Reading →
Fitness and Nutrition Community on Google Plus: A Case Study
Fitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work ...
Keep Reading →
The Real Value from Content Marketing
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target ...
Keep Reading →
Content Marketing Ninjas
Want to learn more about Content Marketing? Join our Google+ Content Marketing Community! A live blog of the presentations of three incredible content marketing ninjas ...
Keep Reading →
Author Rank: Facts and Fiction (Live Hangout with Mark Traphagen)
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared ...
Keep Reading →
Content Isn’t Just King: It’s Also Queen and Ace (SMX West 2013)
The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO ...
Keep Reading →
From Authorship to Authority: Claiming Your Identity Online And Why You Should
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ ...
Keep Reading →
The Google Dance: How to Groove to It (Yes, It’s Back!) from SMX West
A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: ...
Keep Reading →
Guest Posting: Should You Stop Allowing It on Your Site?
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the ...
Keep Reading →
Russ Jones Content Title Ideas
I was perusing Portent’s new “tool,” the Content Idea Generator, and wondering for what awesome purpose I could use it. For what topic do I ...
Keep Reading →
Google+ For Business: Three Experts Give Their Take
I was featured this week in this infographic about Google Plus for Business, created by Jeff Machado of Fiore Communications. Original at http://fiorecommunications.com/2013/02/11/expert-advice-on-the-value-of-google-for-business/
Keep Reading →
