Below are some of the highlights from a panel on Customer Engagement Strategies at the Internet Summit in Raleigh, NC.

Ori Hoffer @orihoffer – Social Media Strategist, General Services Administration

The General Services Administration used the Federal Building Bracket Challenge 2012 to drive customer engagement.


Kerry Andrews @pinehurstresort– Director of Marketing, Pinehurst

She asks these questions in determining what content to push out:

  1. Is it entertaining?
  2. Does it provide a motive?
  3. Is it shareable?

She also discussed how using points in the history of Pinehurst as a basis for pushing content within the social calendar has been very successful.


Anthony Phillips @cocacola– Global Marketing Manager, Innovation, The Coca-Cola Company

Anthony discussed creating memorable experiences with Coke’s Freestyle Vending Machines as well as interactive vending machines which allow users to donate to the American Red Cross.

Content Marketing Customer Engagement Strategy