John Gibbings

John Gibbings has been working, adapting and succeeding within organic search for multi-million dollar companies since 2011. He has had the opportunity to work with a wide variety of industries that have individually focused on local search, e-commerce competition and lead generation. He is a Senior SEO Consultant with Hive Digital Marketing, where he works hand in hand with the internal departments to ensure the best focus and care is given to each client.

Throughout his career, he has grown to love the complexities of interacting with clients while setting achievable analytics goals for growth. Since his time with the Agricultural research facilities at NC State, he has found a love for statistical data and the insights provided by a well targeted approach.

John is constantly looking to better himself. He has earned his his MBA degree from East Carolina University, a BS in Agricultural Business Management degree along with a Minor in Economics from North Carolina State University.

In his free time, John loves to travel with his wife and daughter. You can usually catch him on a boat near Cape Lookout. He is a pumpkin carving beast and loves working with his hands. John loves camping, and even earned the top rank of Eagle Scout.

He’s known as “The Plant Guy” around the office and is often consulted on changes in the weather.

You can reach John Gibbings via any of the following:

Email: [email protected]

Phone: 919-459-3664

Twitter: @JohnGibbings

LinkedIn: linkedin.com/in/johngibbings

Recent Posts by John Gibbings

Choose Your Competitors Wisely – A Content Gap Story

Posted: December 14, 2022

For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. More importantly, an organization needs to understand which competitive landscapes are most closely aligned with its own organization’s goals. These are often difficult realizations for any business as larger marketing… – Read More

Using Google Trends to Identify Upcoming Opportunities

Posted: April 1, 2020

User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external forces at play. Businesses have been forced to learn how to operate remotely through teleworking, and employees find themselves stripped of their established work habits. Leaving most, outside of their… – Read More

The Evergreen Content Life Cycle

Posted: July 22, 2019

Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the edge of your main category pages and acts as… – Read More

A Love Letter to Average Position

Posted: April 18, 2019

Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search Impression Share. But I was… – Read More

Isolating True Causes Behind Organic Traffic Shifts

Posted: April 15, 2019

With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent. Most notably, we have seen the largest SERP Volatility in… – Read More

Isolating Competing Content and Content Cannibalization

Posted: June 12, 2018

Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin to overlap and creep across the site. The effectiveness of a single page talking to a target subject can be called into question by the search engines, and it is… – Read More

Utilizing GSC to Prioritize and Optimize Content

Posted: May 7, 2018

Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the search results. Since the inclusion of Google’s Not Provided attribute in… – Read More

Troubleshooting Screaming Frog’s Memory Allocation

Posted: November 8, 2017

For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. I have plenty of physical RAM (8GBs in one, and 12+ in my home machine). Regardless of having the physical memory, I have been unable to allocate more than 1… – Read More

Can You Keep Historical GSC Data After Losing GTM Verification

Posted: July 27, 2017

Google is notorious for segmenting the Search Console data down into 90 day segments, and regardless of requests from Webmasters, they continue to restrict data accessibility down to individual accounts. Meaning that if you want to share Google Search Console (GSC) access with another email account, you can for the site, but the receiving party… – Read More

Page Load Speed Pitfalls

Posted: December 29, 2015

Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a website depends on more than local internet speeds,… – Read More