Online Marketing
In Which I Go Negative on AdWords (in a Good Way)
(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother …
Google Wants to Eliminate Keywords?
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.” So reports Rebecca ...
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Westward Ho! for Google Ads
We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more ...
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Free Isn’t Always Best
Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the ...
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When Auto-Tweeting Fails
I’m a huge fan of the Tour de France; love to know what’s happening over there as it’s happening. Downside of “over there” though is ...
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Twitter “Improves” Following/Follower UI by Making It Worse
When it comes to user interfaces (UI), the “U” should also stand for “useful.” Flashy is no substitute. When I heard yesterday that Twitter had ...
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Another Facebook Fail for Marketing
I have previously written about “Three No-Brainers that are No-Shows on Facebook Pages for Internet Marketing.” In that post I detailed some aspects of Facebook ...
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Google Profiles and Reputation Management – Part 1
A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of ...
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Three No-Brainers that Are No-Shows on Facebook Pages for Internet Marketing
As a Facebook user for several years now I’ve become pretty numb to the hysteria that greets each new major change of the user interface. ...
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