Online Marketing
Building Brand Awareness through Display & Video — “From Zero to Hero”
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. …
Hive Digital’s Commitment to Sustainability
Happy Earth Day! Join Hive Digital in its commitment to creating a more sustainable future. Take a look at our carbon-reducing initiatives and see how ...
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New Google Analytics UTM Parameters Announced
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. ...
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Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
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Connect Google Optimize with Google Analytics 4
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and ...
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Get Indexed Now with IndexNow
What is it? As Bing says “ easy to use protocol that websites can call to notify Bing whenever website contents on any URL is ...
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Microsoft Ads: New Features and Enhancements
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes ...
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Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a ...
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Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...
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PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
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SEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: ...
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Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
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The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
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Why Hire a Digital Marketing Agency
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a ...
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