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Ad Platforms Release Updates to Further Empower Consumers

Ad Platforms Release Updates to Further Empower Consumers

by Nina Martinez | Mar 30, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
Connect Google Optimize with Google Analytics 4

Connect Google Optimize with Google Analytics 4

by Joost Loijens | Feb 25, 2022 | Analytics, Online marketing

Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and independent of the previous Universal Analytics (UA) version. It has a separate web interface and distinct data...
Get Indexed Now with IndexNow

Get Indexed Now with IndexNow

by Paul Woodhouse | Feb 25, 2022 | SEO, Content Marketing, Google, Online marketing

What is it? As Bing says “[IndexNow is an] easy to use protocol that websites can call to notify Bing whenever website contents on any URL is updated or created allowing instant crawling and discovery of the URL.” Slower for those at the back: It’s some web jiggery...
Microsoft Ads: New Features and Enhancements

Microsoft Ads: New Features and Enhancements

by Nina Martinez | Feb 25, 2022 | Paid Advertising, Online marketing, Paid Search

This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why Shouldn’t You Trust Every Google Recommendation?

Why Shouldn’t You Trust Every Google Recommendation?

by Fred Dees | Feb 25, 2022 | Paid Search, Online marketing, Paid Advertising

Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty.      So why shouldn’t you trust every Google Recommendation?   I mean, they even...
Analytics Updates – January 2022

Analytics Updates – January 2022

by Jarrett Weathersby | Jan 24, 2022 | Analytics, Online marketing

Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics programs out of beta. Here is a quick run down: Cross-channel data-driven attribution Time-window metrics GA4 can...
PPC Updates – January 2022

PPC Updates – January 2022

by Nina Martinez | Jan 24, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
SEO Updates – January 2022

SEO Updates – January 2022

by Paul Woodhouse | Jan 21, 2022 | SEO, Content Marketing, Google, Online marketing

The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: Back in May 2020 Google announced it was going to evaluate page experience for a better web, meaning they were intending...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads

Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads

by Nina Martinez | Nov 11, 2021 | Facebook, Instagram, Meta, Online marketing, Paid Advertising, Social Media

In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands of ‘sensitive’ categories from their ad platforms’ targeting options. Changes will apply to all apps owned by...
The 2020 Year End Recap: Paid Advertising

The 2020 Year End Recap: Paid Advertising

by Fred Dees | Jan 29, 2021 | Google, Online marketing, Paid Search

2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset and disappear forever. Thanks 2020 for all the memories! Jokes aside, this was a big year in paid search. We had Google pulling magic tricks, hiding...
App Store Optimization Basics

App Store Optimization Basics

by Tripp Hamilton | Nov 17, 2020 | Hive Digital, Apps, Online marketing, SEO

What is App Store Optimization (ASO)? App store optimization is the process by which app developers modify their app listing in a given store (App Store or Google Play Store) to have high visibility for common searches. Whether you are creating an app for the App...
Why Hire a Digital Marketing Agency

Why Hire a Digital Marketing Agency

by Nina Martinez | Nov 13, 2020 | Hive Digital, Analytics, Online marketing, Paid Search, SEO, Social Media

When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a fair question for sure, as there can be significant rewards and/or consequences, both quantitative and qualitative,...
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About Hive Digital

Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.

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Testimonials

“Tremendous help”

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Vivek Divas
Owner, Backdropsource.com

Hive Digital
2019-11-11T19:41:48-05:00

Vivek Divas
Owner, Backdropsource.com

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
https://www.hivedigital.com/testimonials/tremendous-help/

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15-05:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.
https://www.hivedigital.com/testimonials/a-great-depth-of-knowledge/

“Highly responsive”

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

Cleighton DePetro
Owner, Bare Tattoo

Hive Digital
2019-11-20T23:18:35-05:00

Cleighton DePetro
Owner, Bare Tattoo

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.
https://www.hivedigital.com/testimonials/highly-responsive/

“Major increase”

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

Pierce M.
Founder, Email Marketing Software Center

Hive Digital
2019-11-20T23:26:57-05:00

Pierce M.
Founder, Email Marketing Software Center

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
https://www.hivedigital.com/testimonials/major-increase/
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