Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and independent of the previous Universal Analytics (UA) version. It has a separate web interface and distinct data...
What is it? As Bing says “[IndexNow is an] easy to use protocol that websites can call to notify Bing whenever website contents on any URL is updated or created allowing instant crawling and discovery of the URL.” Slower for those at the back: It’s some web jiggery...
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty. So why shouldn’t you trust every Google Recommendation? I mean, they even...
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics programs out of beta. Here is a quick run down: Cross-channel data-driven attribution Time-window metrics GA4 can...
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: Back in May 2020 Google announced it was going to evaluate page experience for a better web, meaning they were intending...
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands of ‘sensitive’ categories from their ad platforms’ targeting options. Changes will apply to all apps owned by...
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset and disappear forever. Thanks 2020 for all the memories! Jokes aside, this was a big year in paid search. We had Google pulling magic tricks, hiding...
What is App Store Optimization (ASO)? App store optimization is the process by which app developers modify their app listing in a given store (App Store or Google Play Store) to have high visibility for common searches. Whether you are creating an app for the App...
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a fair question for sure, as there can be significant rewards and/or consequences, both quantitative and qualitative,...
Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.
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Testimonials
“Tremendous help”
Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
Vivek Divas Owner, Backdropsource.com
Hive Digital
2019-11-11T19:41:48-05:00
Vivek Divas Owner, Backdropsource.com
Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.
Cleighton DePetro
Owner, Bare Tattoo
Hive Digital
2019-11-20T23:18:35-05:00
Cleighton DePetro
Owner, Bare Tattoo
They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.
Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
Pierce M.
Founder, Email Marketing Software Center
Hive Digital
2019-11-20T23:26:57-05:00
Pierce M.
Founder, Email Marketing Software Center
Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
