Title tags are strong indicators of the page content to search engines. They are also the first thing a potential site visitor sees when viewing the search engine results. To best satisfy both, the same set of best practices can be followed. Before getting into specifics, from a general perspective the title tag should be [Continue reading]
Online marketing Tips and Trends
Not-so-Creepy Crawler: Screaming Frog vs. IIS SEO Toolkit
November 9, 2015 by Rick Ferguson
When it comes to web crawlers there are 3 main solutions when you get right down to it: Xenu; Screaming Frog; and IIS SEO Toolkit. For our purposes here today, I will assume that you agree with me (and not this Moz article comparing Xenu and ScreamingFrog) that Xenu just doesn’t make the grade in comparison to [Continue reading]
Guide for PubCon 2015 in Las Vegas
September 30, 2015 by Tripp Hamilton
PubCon is less than a week away as many of the industry’s brightest minds are preparing to travel to the Las Vegas Convention Center to meet, mingle, and learn from several worthwhile keynote speakers and sessions to attend. If you plan on attending PubCon, you will need to attend many of these speeches and sessions if you [Continue reading]
Transparency in SEO
September 3, 2015 by Tripp Hamilton
Have you hired an SEO specialist to optimize your website for search engines? If so, one primary question you need to ask yourself is if the person or agency you hired is sending regular reports that show the work that they have done. Whether that is on-site or off-site optimization, transparency in SEO is one of the most [Continue reading]
How to Turn $700 into $500,000: The Power of Digital Marketing
July 20, 2015 by Jake Ratliff
The Power of Digital Marketing Everyday I get to see how beneficial online advertising is for Hive Digital’s clients. I don’t mean beneficial in a vague, esoteric sense. I get to see exactly to the penny how Hive Digital’s advertising team has profited for its clients, and today was no exception. One of our specialties is marketing for financial firms. One [Continue reading]
Hacked Site Manual Action Recovery
June 8, 2015 by Tripp Hamilton
Are you a website owner and did you receive a message about a hacked site penalty? Or when you search your website in Google, does it have a message under the URL that states, “This site may harm your computer”? If so, you may have had your website hacked! Don’t fret, as there are many [Continue reading]
SEO Basics: Google My Business
May 28, 2015 by Tripp Hamilton
Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? They probably did not claim their Google Places, recently re-branded as Google My Business, listing in Google Maps, making a one step process of finding more information about the company [Continue reading]
Stop Comment Spam
April 24, 2015 by Tripp Hamilton
Over the past several years I’ve been involved in the Internet marketing community, one thing has really gotten under my skin: comment spam. Almost every back-link analysis I’ve performed has comment links in one form or another. Many of these links can be quite old, as comment sections keep track of the day / time the comment was posted. [Continue reading]
Mobilegeddon Live Feed
April 21, 2015 by Russ Jones
Frequently Asked Questions What does the % mean? We aggregate the search results across 30,000 keywords searched on mobile and determine what percentage are labeled as “mobile friendly” by Google. We then subtract the percentage that was mobile friendly on April 18th, before the update. The percentage you see is the difference between those two [Continue reading]
Dead Sites Walking: Who Stands to Lose the Most in Mobilegeddon
April 16, 2015 by Russ Jones
It is rare that we get the chance to know of a Google Update in advance. It is even rarer that we are given the exact date (i.e. Mobilegeddon). And it is even rarer than that when we are given the exact metric which will influence the algorithmic update, much less that the algorithm works [Continue reading]
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