by mtraphagen | Mar 1, 2012 | Google, SEO
A great infographic from Search Engine Land that explains the history and effects of the Google Panda update, a major change in some of the factors Google uses to determine search rankings. Used by permission of Search Engine Land. You may repost to your own site, as...
by mtraphagen | Feb 29, 2012 | Analytics, Google, Google+, SEO, Social Media
Yesterday I posted a dramatic example of how an influential Google+ profile combined with Google author verification linked to high-traffic web posts can result in a huge Google SEO power boost for Google+ posts in regular Google search, even for non-logged-in...
by mtraphagen | Feb 28, 2012 | Authorship & Author Rank, Google, Google+, SEO, Social Media
UPDATE 7 October 2013: I no longer believe that the ranking result I show below is the result of either Google Authorship or Author Rank. See “Google Authorship Not a Ranking Factor (Yet).” I now attribute it to the PageRank authority of my Google+...
by mtraphagen | Feb 27, 2012 | Analytics, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing LinkedIn Launches Company Follow Button – Here’s why you should have it and how to get it for your...
by mtraphagen | Feb 20, 2012 | Analytics, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Will Teens be Turning to Google+ Instead of Facebook? Remembering Peter Lynch’s classic advice to...
by mtraphagen | Feb 12, 2012 | Google, Google+, SEO, Social Media
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my...
by mtraphagen | Feb 11, 2012 | Online marketing, SEO, Social Media
It’s like Reddit for inbound marketing. Inbound.org is the brainchild of Rand Fishkin of SEOMoz and Dharmesh Shah of Hubspot. It’s objective is to present the best and most current online content on all aspects of inbound marketing. Inbound.org is...
by mtraphagen | Jan 31, 2012 | Google, Google+, SEO, Social Media, Twitter
Google may have the world’s largest search engine, but they can turn it on a dime! Earlier today Google’s new Search Plus Your World (SPYW) disappeared from my Chrome browser for several hours. It was back to what looked like “Google Classic.”...
by Russ Jones | Jan 26, 2012 | Google, SEO
It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the...
by ekoppel | Jan 26, 2012 | Analytics, Google, SEO
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an...
by Russ Jones | Jan 25, 2012 | Free SEO Tools, Google, SEO
We recommend that all of our clients adopt a multi-site strategy for rankings, as it increases the number of sites they can have ranking for any particular target keyword phrase. This multi-site strategy also helps mitigate some of the risks of search engine...
by mtraphagen | Jan 13, 2012 | Google, Google+, SEO, Social Media
There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs. Almost all of the...
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