by mtraphagen | Jan 11, 2012 | Google, Google+, Paid Search, SEO, Social Media
On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized results. The personalized results side now shows a ramped-up “social search,” pulling...
by mtraphagen | Jan 11, 2012 | Google, Google+, SEO, Social Media
The web has changed the world in so many ways, but few are more awesome than the fact that now anyone can be a “published” author. Search engines like Google made it possible that people might actually find your content. Then social media came along,...
by mtraphagen | Jan 10, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Today Google announced a change to the way it presents its search engine results that evoked breathless proclamations from the technorati like these: “Google+ could change the entire way we use the Web — and drive millions of Web sites who depend on Google...
by mtraphagen | Jan 8, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Could there be anything more cheering to an online author (especially one with a healthy ego like Yours Truly) than seeing this little gift from Google? Such “author rich snippet search results” are one of the benefits of connecting your online, original...
by mtraphagen | Nov 17, 2011 | Analytics, SEO, Social Media
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a quantifiable index of the social effectiveness of individual content pieces...
by mtraphagen | Nov 15, 2011 | Content Marketing, Google, Google+, SEO, Social Media
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with...
by mtraphagen | Nov 11, 2011 | Free SEO Tools, Hive Digital, Presentations, SEO
Yesterday Virante’s CTO Russ Jones (Twitter: @rjonesx) spoke at PubCon in Las Vegas on the topic “Low Risk, High Reward Link Development.” Virante Director of Customer Relations Jacob Bobhall (Twitter: @jakebohall) live tweeted the talk. The...
by Jacob Bohall | Oct 21, 2011 | Analytics, Paid Search, Presentations, SEO, Social Media
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies,...
by ekoppel | Oct 19, 2011 | Analytics, Google, SEO
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this...
by mtraphagen | Aug 30, 2011 | Free SEO Tools, Google, SEO, Social Media
It’s one of the more frustrating experiences for any original content producer. You work hard to craft an interesting, well-researched, readable blog post or article. A day or two later you type the posts primary keywords into Google to see how your content is...
by mtraphagen | Jul 30, 2011 | Google, SEO, Social Media
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked on your Google Profile. Why? Because of this little line in Google’s official explanation of its social search function: “The...
by mtraphagen | Feb 2, 2011 | SEO
The big buzz in the search world this week has been Google’s allegation that it caught Bing copying Google’s search results and using them on Bing. Microsoft at first seemed to deny the accusation, but later came out with a statement that rather...
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