by mtraphagen | Nov 17, 2011 | Analytics, SEO, Social Media
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a quantifiable index of the social effectiveness of individual content pieces...
by mtraphagen | Nov 15, 2011 | Content Marketing, Google, Google+, SEO, Social Media
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with...
by mtraphagen | Nov 11, 2011 | Free SEO Tools, Hive Digital, Presentations, SEO
Yesterday Virante’s CTO Russ Jones (Twitter: @rjonesx) spoke at PubCon in Las Vegas on the topic “Low Risk, High Reward Link Development.” Virante Director of Customer Relations Jacob Bobhall (Twitter: @jakebohall) live tweeted the talk. The...
by Jacob Bohall | Oct 21, 2011 | Analytics, Paid Search, Presentations, SEO, Social Media
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies,...
by ekoppel | Oct 19, 2011 | Analytics, Google, SEO
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this...
by mtraphagen | Aug 30, 2011 | Free SEO Tools, Google, SEO, Social Media
It’s one of the more frustrating experiences for any original content producer. You work hard to craft an interesting, well-researched, readable blog post or article. A day or two later you type the posts primary keywords into Google to see how your content is...
by mtraphagen | Jul 30, 2011 | Google, SEO, Social Media
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked on your Google Profile. Why? Because of this little line in Google’s official explanation of its social search function: “The...
by mtraphagen | Feb 2, 2011 | SEO
The big buzz in the search world this week has been Google’s allegation that it caught Bing copying Google’s search results and using them on Bing. Microsoft at first seemed to deny the accusation, but later came out with a statement that rather...
by mtraphagen | Sep 9, 2010 | Paid Search, SEO
Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?” as a serious examination of how the new Google Instant Search feature might alter the importance of long tail keywords and ad position. Today, let’s just enjoy the fun of...
by mtraphagen | Sep 8, 2010 | Google, SEO
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com....
by mtraphagen | Jul 28, 2010 | SEO, Social Media
Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? The meat of what I’m going to share: feeding your site updates to FriendFeed may bring...
by mtraphagen | Nov 2, 2009 | SEO
KGen is an extension for Firefox web browsers that displays the strongest keywords on a particular web page. Words on the page repeated more than once are ranked by “weight” (a user-tunable algorithm based on html tags and page placement), number of...
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