by Rick Ferguson | Nov 25, 2015 | Online marketing, SEO
Title tags are strong indicators of the page content to search engines. They are also the first thing a potential site visitor sees when viewing the search engine results. To best satisfy both, the same set of best practices can be followed. Before getting into...
by Rick Ferguson | Nov 9, 2015 | Online marketing, SEO
When it comes to web crawlers there are 3 main solutions when you get right down to it: Xenu; Screaming Frog; and IIS SEO Toolkit. For our purposes here today, I will assume that you agree with me (and not this Moz article comparing Xenu and ScreamingFrog) that Xenu...
by Tripp Hamilton | Sep 25, 2015 | Google, SEO
At one point in time, PageRank was the end-all when it came to determining a website’s validity, health, and overall value in a back-link profile. Every SEO from here to Antarctica boasted the ability to get links on “HIGH PR DOMAINS”. Unfortunately...
by Tripp Hamilton | Sep 3, 2015 | Online marketing, SEO
Have you hired an SEO specialist to optimize your website for search engines? If so, one primary question you need to ask yourself is if the person or agency you hired is sending regular reports that show the work that they have done. Whether that is on-site or...
by Russ Jones | Jun 30, 2015 | SEO
It happened again today. After helping a client build an amazingly effective natural, content-based link building strategy, links started pouring in and the complaints began. “The Page Authority isn’t high enough. The Domain Authority isn’t high...
by Russ Jones | Jun 29, 2015 | SEO
I have always been intrigued by the organic search ecosystem. You can think of it like a marketplace where different sites come to life, grow, thrive, or die depending upon their performance. Like the natural ecosystem governed by physical laws, or the marketplace...
by Russ Jones | Jun 24, 2015 | Analytics, SEO
It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation as to why certain sites topped the list and others faltered. While the approach is itself not flawed, the...
by Russ Jones | Jun 22, 2015 | SEO
Every link data set (Moz, Majestic, AHrefs, Webmeup, SEMRush, Bing and Google Search Console) have multiple delays – the natural delay between the time in which the bot revisits a page to find a link has been added or removed, and the unnatural delay between the...
by Russ Jones | Jun 22, 2015 | SEO
If you haven’t had a chance yet, go check out SEOAlarms. If you have, I wanted to let you know about 2 new features. SEOAlarms is based on a very simple concept – connect all your analytics and monitoring software into a single hub that notifies you when...
by Russ Jones | May 20, 2015 | SEO
There are tons of great in-depth articles on keyword research across the web, but they all try to be comprehensive when most of us want “good-enough”. So, is there a Pareto Principle version of keyword discovery and research? Is there a way to get 80% of...
by Russ Jones | May 13, 2015 | Google, SEO
We all hate them (if you don’t, your vote doesn’t count), but they are here to stay: answer boxes. Answer boxes are one of Google’s more controversial methods of taking content from webmaster sites and displaying it directly in their search results....
by Russ Jones | May 4, 2015 | SEO
Search rankings volatility has become a staple of search metrics. Leaders in the space including MozCast, SERPs Volatility Index, Algoroo, and SERPMetrics Flux all measure flux slightly differently but ultimately look at movement in the search results. SEOAlarms takes...
