SEO
App Store Optimization Basics
What is App Store Optimization (ASO)? App store optimization is the process by which app developers modify their app listing in a given store (App …
Why Hire a Digital Marketing Agency
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a ...
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Is This What It Feels Like To Win an Oscar?
After years of being shortlisted in several categories, we are honored to be selected as 2020’s Best Small SEO Agency and Best SEO Campaign 2020 ...
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A [Tipsy] Guide to Core Web Vitals
In 2019, 7.7% ($45B) of all e-commerce spending ($586B) could be attributed to ‘drunk shopping’. With that expecting to increase in 2020, it would seem ...
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Core Web Vitals Explained
Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as ...
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How Paid Advertising Complements SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of ...
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Using Google Trends to Identify Upcoming Opportunities
User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external ...
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What to do about Unsolicited Guest Post Emails?
A quick guide on what to do about unsolicited guest posts… Analyze the value the guest post emails are offering, such as referral traffic. If ...
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General Rules for Canonical Tags and HREFLANG Tags
We are commonly asked for best practice recommendations regarding canonical tags and hreflang tags. Here is a quick summary of how these tags should be ...
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The Evergreen Content Life Cycle
Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings ...
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Isolating True Causes Behind Organic Traffic Shifts
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a ...
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Redirects Using CloudFlare Workers
If you are trying to figure out how to do redirects with Vanilla JS or through a Cloudflare Worker, this should at least (hopefully) get ...
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Isolating Competing Content and Content Cannibalization
Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin ...
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Utilizing GSC to Prioritize and Optimize Content
Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site ...
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