by mtraphagen | Mar 11, 2013 | Google, Presentations, SEO, SMX West
At SMX West today we were invited to walk a mile in Google’s shoes, as Matt Cutts with Patrick Thomas of the Search Quality Team led us through the kinds of dilemmas a search engine faces regularly in deciding when, and when not, to censor results. Should Google...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West
Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing some examples of glaringly obvious spam sites. He asked us not to blog about them to protect privacy. But he...
by mtraphagen | Mar 11, 2013 | Content Marketing, Google, Presentations, SEO, SMX West
A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: Rhea Drysdale, Outspoken Media Inc. (@Rhea) Mitul Gandhi, seoClarity (@seoclarity) Marcus Tober, Searchmetrics...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West, Social Media
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013. Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four...
by pbuckley | Mar 8, 2013 | Paid Search, SEO
I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to their homepage. I was listening to a great podcast this morning where Seth Godin explained it in naked dollars and sense that makes it crystal...
by mtraphagen | Feb 22, 2013 | Content Marketing, Google, Online marketing, SEO
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the probable cause was tons of paid “advertorials” on British newspaper sites, Gordon Campbell sounds an...
by pbuckley | Feb 12, 2013 | SEO
The Website Migration Checklist will forever be “in progress” so add in items that I’ve missed by leaving a comment. At the end of the post is a link to download this checklist as a PDF if you want to print something out. Groundwork As early as...
by mtraphagen | Feb 6, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this...
by mtraphagen | Feb 2, 2013 | Google, Google+, Online marketing, SEO, Social Media
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: “Your Google Plus Network Is More Powerful Than You Know.” One paragraph of that social media influence...
by mtraphagen | Jan 17, 2013 | Content Marketing, Google, Google+, SEO, Social Media
Are you one of us? Once, we were few. And we were lonely. We had Google+ powers far beyond those of “normal” users. Some called us mutants. Eventually, our shared condition drove us together, and we became the X-Persons of Google+, sworn to use our powers...
by pbuckley | Jan 16, 2013 | Content Marketing, Google, Online marketing, SEO
I’ve been doing SEO for a while, not since the stone-age of SEO, but as far back to remember when you could so easily game the system. That is now a lost world. In the not so distant past SEO’s could offer their clients a the equivalent of a diet pill. No...
by mtraphagen | Jan 8, 2013 | Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into...
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