by mtraphagen | Feb 6, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this...
by mtraphagen | Feb 2, 2013 | Google, Google+, Online marketing, SEO, Social Media
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: “Your Google Plus Network Is More Powerful Than You Know.” One paragraph of that social media influence...
by mtraphagen | Jan 17, 2013 | Content Marketing, Google, Google+, SEO, Social Media
Are you one of us? Once, we were few. And we were lonely. We had Google+ powers far beyond those of “normal” users. Some called us mutants. Eventually, our shared condition drove us together, and we became the X-Persons of Google+, sworn to use our powers...
by pbuckley | Jan 16, 2013 | Content Marketing, Google, Online marketing, SEO
I’ve been doing SEO for a while, not since the stone-age of SEO, but as far back to remember when you could so easily game the system. That is now a lost world. In the not so distant past SEO’s could offer their clients a the equivalent of a diet pill. No...
by mtraphagen | Jan 8, 2013 | Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into...
by mtraphagen | Dec 31, 2012 | Content Marketing, News, Online marketing, SEO, Social Media
There is simply no better source on the web for discovering the best inbound marketing content than Inbound.org. Members contribute links to articles they find useful, and the community upvotes the best to the front “Hottest” page. Most of the best and...
by pbuckley | Dec 12, 2012 | Google, SEO
There are a lot of SEO’s that think having a technical background makes you a better all-around SEO, and I’m one of them. With that said, Google took a step forward today in making one small fragment of technical SEO a little bit easier for the...
by mtraphagen | Dec 6, 2012 | Conferences, Content Marketing, Online marketing, SEO, SMX Social Media, Social Media
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) SEOcialization, Bro! Bro is the new SEO: Business Relationship Optimization. Navigate the corporate silos. SEOs need...
by pbuckley | Dec 5, 2012 | SEO, Social Media
There are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that, we now know we don’t know. But there are also unknown unknowns – there are things we do not know we don’t know. It’s...
by Russ Jones | Nov 26, 2012 | Free SEO Tools, Hive Digital, SEO, Social Media
Virante released nTopic about a month ago. nTopic allows you to analyze your content for topical relevancy and recommends words you should add to improve relevancy. I won’t waste your time here going over why improving topical relevancy is important, but if you...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by mtraphagen | Nov 8, 2012 | Google, Internet Summit, SEO, Social Media
Search Engine Optimization in a “Post-SEO” World Melanie Phung – Director of New Media, PBS Search engines are in a constant battle against spam.] Shift from just keywords and links to many signals. New SEOs must be sophisticated digital strategists,...
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