by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West, Social Media
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013. Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four...
by pbuckley | Mar 8, 2013 | Paid Search, SEO
I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to their homepage. I was listening to a great podcast this morning where Seth Godin explained it in naked dollars and sense that makes it crystal...
by mtraphagen | Feb 22, 2013 | Content Marketing, Google, Online marketing, SEO
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the probable cause was tons of paid “advertorials” on British newspaper sites, Gordon Campbell sounds an...
by pbuckley | Feb 12, 2013 | SEO
The Website Migration Checklist will forever be “in progress” so add in items that I’ve missed by leaving a comment. At the end of the post is a link to download this checklist as a PDF if you want to print something out. Groundwork As early as...
by mtraphagen | Feb 6, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this...
by mtraphagen | Feb 2, 2013 | Google, Google+, Online marketing, SEO, Social Media
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: “Your Google Plus Network Is More Powerful Than You Know.” One paragraph of that social media influence...
by mtraphagen | Jan 17, 2013 | Content Marketing, Google, Google+, SEO, Social Media
Are you one of us? Once, we were few. And we were lonely. We had Google+ powers far beyond those of “normal” users. Some called us mutants. Eventually, our shared condition drove us together, and we became the X-Persons of Google+, sworn to use our powers...
by pbuckley | Jan 16, 2013 | Content Marketing, Google, Online marketing, SEO
I’ve been doing SEO for a while, not since the stone-age of SEO, but as far back to remember when you could so easily game the system. That is now a lost world. In the not so distant past SEO’s could offer their clients a the equivalent of a diet pill. No...
by mtraphagen | Jan 8, 2013 | Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into...
by mtraphagen | Dec 31, 2012 | Content Marketing, News, Online marketing, SEO, Social Media
There is simply no better source on the web for discovering the best inbound marketing content than Inbound.org. Members contribute links to articles they find useful, and the community upvotes the best to the front “Hottest” page. Most of the best and...
by pbuckley | Dec 12, 2012 | Google, SEO
There are a lot of SEO’s that think having a technical background makes you a better all-around SEO, and I’m one of them. With that said, Google took a step forward today in making one small fragment of technical SEO a little bit easier for the...
by mtraphagen | Dec 6, 2012 | Conferences, Content Marketing, Online marketing, SEO, SMX Social Media, Social Media
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) SEOcialization, Bro! Bro is the new SEO: Business Relationship Optimization. Navigate the corporate silos. SEOs need...
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