by mtraphagen | Jan 13, 2012 | Google, Google+, SEO, Social Media
There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs. Almost all of the...
by mtraphagen | Jan 11, 2012 | Google, Google+, Paid Search, SEO, Social Media
On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized results. The personalized results side now shows a ramped-up “social search,” pulling...
by mtraphagen | Jan 11, 2012 | Google, Google+, SEO, Social Media
The web has changed the world in so many ways, but few are more awesome than the fact that now anyone can be a “published” author. Search engines like Google made it possible that people might actually find your content. Then social media came along,...
by mtraphagen | Jan 10, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Today Google announced a change to the way it presents its search engine results that evoked breathless proclamations from the technorati like these: “Google+ could change the entire way we use the Web — and drive millions of Web sites who depend on Google...
by mtraphagen | Jan 8, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Could there be anything more cheering to an online author (especially one with a healthy ego like Yours Truly) than seeing this little gift from Google? Such “author rich snippet search results” are one of the benefits of connecting your online, original...
by mtraphagen | Jan 4, 2012 | Google, Google+, Social Media
Updated 7 October 2013 to reflect changes in the Google Plus Page management interface. Google+ allows you to add up to 50 Google Plus Page managers. Here’s how to do it: 1. Go to any page you administer by clicking on your profile picture at upper right on your...
by mtraphagen | Nov 15, 2011 | Content Marketing, Google, Google+, SEO, Social Media
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with...
by mtraphagen | Nov 15, 2011 | Google, Google+, Paid Search, Social Media
UPDATE: Now that adding multiple managers to Google+ Brand or Business Pages is active, check out our handy guide “How to Add Administrators to Your Google+ Brand Page.” Also see our listing of all our guides to Google+ for business. Original Post: On...
by mtraphagen | Nov 12, 2011 | Analytics, Google, Google+, Social Media
Ripples is a Google+ feature unparalleled in any other social network. If you’re not familiar, Ripples allows you to play a timeline that shows you the spread of a viral post across Google+. You access it by clicking the little down arrow to the right of a post....
by mtraphagen | Nov 9, 2011 | Google, Google+, Social Media
In my last post (“Google+ Pages for Brands Are Here NOW! Why You Must Get One”), I gave reasons why I think it is essential that your business claim a Google+ Page for Brands. Now that you’ve got your Page, what do you do with it? ...
by mtraphagen | Nov 7, 2011 | Google, Google+, Paid Search, Social Media
Google announced today the long-awaited introduction of Google+ profiles for brands, businesses, and organizations, calling them Google+ Pages. The new Pages look very much like personal Google+ profiles, with a few additions: +1 Button: People viewing a brand’s...
by mtraphagen | Jul 18, 2011 | Google, Google+, Social Media
It’s no secret by now that I’ve been in love with Google+ (Google Plus) since I gained admittance on the third day of its existence. Sure it’s not perfect, and there are a number of improvements and features I’d like to see, but it’s...
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