by mtraphagen | Mar 12, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, SMX West, Social Media
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those...
by mtraphagen | Mar 11, 2013 | Google, Presentations, SEO, SMX West
At SMX West today we were invited to walk a mile in Google’s shoes, as Matt Cutts with Patrick Thomas of the Search Quality Team led us through the kinds of dilemmas a search engine faces regularly in deciding when, and when not, to censor results. Should Google...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West
Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing some examples of glaringly obvious spam sites. He asked us not to blog about them to protect privacy. But he...
by mtraphagen | Mar 11, 2013 | Content Marketing, Google, Presentations, SEO, SMX West
A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: Rhea Drysdale, Outspoken Media Inc. (@Rhea) Mitul Gandhi, seoClarity (@seoclarity) Marcus Tober, Searchmetrics...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West, Social Media
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013. Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by pbuckley | Nov 8, 2012 | Internet Summit, News, Online marketing, Presentations
This is the session I’ve been waiting for! An expert panel discussion on Designing and Optimizing for Multiple Screens featuring Alexandre Douzet from TheLadders, Les James from Capstrat, Ryan Manchee from MediaMind, Chris Stout from IBM and Aaron Schildkrout...
by mtraphagen | Nov 8, 2012 | Apps, Internet Summit, Presentations, Social Media
A live blog from a session at Internet Summit 2012 in Raleigh NC. Mobile App Engagement Tom Rouillard – VP Product Strategy, Stepleader, Inc. If you build it will they come? What makes an app engaging? Quick start – Easy to use and navigate Content –...
by pbuckley | Nov 7, 2012 | Internet Summit, News, Presentations, Social Media
What could be better than Walt Disney, responsive design and personal branding? I’m in! The Usability & Experience session is packed. Everyone is excited to hear from Joseph Dickerson (User Experience Architect), Stephen Pierchala (Web and Mobile Performance...
by mtraphagen | Nov 7, 2012 | Presentations, Social Media
Live blog of a panel presentation at Internet Summit 2012 in Raleigh. Silo No More: Integration of Social Media Across the Organization Angela Connor – Sr Vice President, Capstrat Social is augmenting every communications touchpoint in every company. No one can...
by Nina Martinez | Nov 7, 2012 | Analytics, News, Online marketing, Presentations, Social Media
Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto...
by mtraphagen | Nov 7, 2012 | Analytics, Online marketing, Presentations, Social Media
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising, and analytics agency. The presentation is scheduled to begin at 10:30 a.m. EST...
