by mzaffina | Nov 8, 2012 | Internet Summit, Social Media
Measuring Social for Real Results Kurt Uhlir (@KurtUhlir) is the Co-Founder of Buzztastic Rob Kischuk (@rkischuk) is the Founder of Badgy Shifting Market Kurt FB is tripling down on location Should we measure all this What is my ROI & Analytics Rob Looking for the...
by mtraphagen | Nov 8, 2012 | Google, Internet Summit, SEO, Social Media
Search Engine Optimization in a “Post-SEO” World Melanie Phung – Director of New Media, PBS Search engines are in a constant battle against spam.] Shift from just keywords and links to many signals. New SEOs must be sophisticated digital strategists,...
by pbuckley | Nov 8, 2012 | Internet Summit, Social Media
After another boxed lunch it’s time to settle in for a panel discussion on the tablet revolution featuring Saya Behnam from Design 4UX, Dave Dubé from Cisco Systems, Steve Potash from OverDrive and Sucharita Mulpuru from Forrester is moderating. Sucharita opens...
by mzaffina | Nov 8, 2012 | Internet Summit, Social Media
This is a live blog of the lunch keynote address at Internet Summit 2012 in Raleigh NC. Tim Sullivan (@ancestrydotcom) who is the President & CEO at Ancestry.com which is the world’s largest online resource for family history. Ancestry.com – 16 yr old...
by mtraphagen | Nov 8, 2012 | Internet Summit, Social Media
The Facebook Exchange Opportunity Josh Nannen – Senior Director of Sales, Triggit Early days of paid search are paralleling early days of FBX. FBX is retargeted advertising using Facebook. How it works: someone puts a product in shopping cart but doesn’t...
by mtraphagen | Nov 8, 2012 | Social Media
A live blog of a presentation by Brent Herd, Director of Southeast for Twitter, at Internet Summit 2012 in Raleigh NC. A State of the Union of Twitter Twitter was born as a mobile company, designed to run via SMS. So they constantly research mobile usage. Twitter...
by dspeicher | Nov 8, 2012 | Internet Summit, Social Media
Live blogging from the Internet Summit: Serous Gam(es)(ification) Randy Brown – Director of the Virtual Heroes Division, Applied Research Associates Gamification is everywhere, even in the simplest loyalty programs, think Delta Skymiles. Challenges for...
by mtraphagen | Nov 8, 2012 | Internet Summit, Social Media
A live blog of a session at Internet Summit 2012 in Raleigh NC. Panel: Duane Forrester, Sr. Product Manger, Bing Sharon Knitter, Sr. Director of Mobile, Cars.com Jim Tobin, President, Ignite Social Media Jed Williams, Program Director, Social Local Media, BIA/Kelsey...
by mtraphagen | Nov 8, 2012 | Apps, Internet Summit, Presentations, Social Media
A live blog from a session at Internet Summit 2012 in Raleigh NC. Mobile App Engagement Tom Rouillard – VP Product Strategy, Stepleader, Inc. If you build it will they come? What makes an app engaging? Quick start – Easy to use and navigate Content –...
by mzaffina | Nov 7, 2012 | Internet Summit, Social Media
This is a live blogging presentation of the Mobile & Location Marketing Panel consisting of (be sure to refresh for live updates): It’s a Beautiful Day in the Neighborhood – Targeting Consumers Through Local Weather Liz Wilson Thorington...
by mtraphagen | Nov 7, 2012 | Internet Summit, Social Media
Live blog of a panel presentation at Internet Summit in Raleigh NC, 7 November 2012. Refresh often for updates! Scaling Online Video’s Growing – And Shifting – Peaks Kurt Michel – Product Marketing Director, Akamai The internet was not designed...
by dspeicher | Nov 7, 2012 | Internet Summit, Social Media
Live blogging from the Internet Summit: Revlon: Making The Cloud Glamorous David Giambruno – Senior Vice President & CIO, Revlon David runs through his hour-long presentation in a quick 20 minutes: Key Points / Takeaways: The cloud is as impactful as the LAN...