Live blogging from the Internet Summit:
Randy Brown – Director of the Virtual Heroes Division, Applied Research Associates
Gamification is everywhere, even in the simplest loyalty programs, think Delta Skymiles.
Challenges for gamification are similar to education:
- Retain customers (students)
- Extend engagement with your brands (lessons)
- Broadcast the users’ activities / achievements (scoreboards)
- Provide rewards (certifications)
- Increase clout / identity / recognition (educational advancement)
- Make the activity fun
- Guided tours
- Scavenger hunts
- Operational applications
- Role playing
- Critical incidents
- Group forums
- Breakout sessions
- Achievements – creates a significant increase in “completionist” approach to the game
- Early adoption game tech
- Easter eggs
- Free gameplay on top of Unreal Engine 3 technology
- Created an internet meme
Check out Applied Research Associates here.
Social + Gamification: The Engagement Catalyst
Craig Ferrara – Director, User Experience, Gigya
Gamification applies to all industries
Implement game-like devices:
Social is important; closed systems aren’t effective. Engagement needs to generate new users.
Learning from Gamification:
Tend your gaming eco-system by setting base-line metrics and using analytics to measure adoption. Change incentives and UX components to increase or decrease adoption levels.
Check out Gigya here.