by mtraphagen | Dec 5, 2012 | Conferences, Content Marketing, SMX Social Media, Social Media
A live blog from SMX Social Media in Las Vegas, December 2012 Jennifer Evans Carlo – President, SugarSpun Marketing (@JenniferCario) It’s not a blog without social media. Without that, people are blowing their blogs away. Think one brand – many...
by mtraphagen | Dec 5, 2012 | Conferences, SMX Social Media, Social Media
Live blog from SMX Social Media – Las Vegas – December 2012 Pinterest Vince Blackham – Director or Social Media, 97th Floor (@vinceblackham) Pinterest generates more referral traffic than many other social sites. Low bounce rates typically from...
by pbuckley | Dec 5, 2012 | SEO, Social Media
There are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that, we now know we don’t know. But there are also unknown unknowns – there are things we do not know we don’t know. It’s...
by mtraphagen | Dec 5, 2012 | Authorship & Author Rank, Google, Google+, Social Media
If you read me regularly or follow me on Google+, it’s no secret to you that I think Google Authorship is the hottest thing since meme images of velociraptors. Authorship is connecting your content from across the web to your Google+ profile. When you do so, you...
by Russ Jones | Nov 26, 2012 | Free SEO Tools, Hive Digital, SEO, Social Media
Virante released nTopic about a month ago. nTopic allows you to analyze your content for topical relevancy and recommends words you should add to improve relevancy. I won’t waste your time here going over why improving topical relevancy is important, but if you...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by mtraphagen | Nov 13, 2012 | Google, Google+, News, Online marketing, Social Media
According to Google+ Chief Architect Yonatan Zunger, Google+ will now send you notifications for new comments in large comment threads, but only when a new algorithm determines it is likely you’d want to see such notifications Google+ used to stop notifying you...
by mzaffina | Nov 8, 2012 | Conferences, Internet Summit, Social Media
This is a live blogging presentation of the Mobile Business Panel consisting of: What Business Wants from Wi-Fi Stuart Taylor (@STaylorCisco) is the Managing Director for Cisco Systems in The North American Mobile Group The Consumerization of Enterprise IT 60% of...
by mtraphagen | Nov 8, 2012 | Internet Summit, Social Media
3 Steps to a Better Go-to-Market Content Strategy Shade Wilson – Principle & Brand Strategist, Scalability Project Start with one simple truth: All buyers are not the same. It’s about attitude more than age or other demographics. Product adoption curve...
by ekoppel | Nov 8, 2012 | Content Marketing, Internet Summit, Online marketing, Social Media
Below are some of the highlights from a panel on Customer Engagement Strategies at the Internet Summit in Raleigh, NC. Ori Hoffer @orihoffer – Social Media Strategist, General Services Administration The General Services Administration used the Federal Building...
by mzaffina | Nov 8, 2012 | Internet Summit, Social Media
Measuring Social for Real Results Kurt Uhlir (@KurtUhlir) is the Co-Founder of Buzztastic Rob Kischuk (@rkischuk) is the Founder of Badgy Shifting Market Kurt FB is tripling down on location Should we measure all this What is my ROI & Analytics Rob Looking for the...
by mtraphagen | Nov 8, 2012 | Google, Internet Summit, SEO, Social Media
Search Engine Optimization in a “Post-SEO” World Melanie Phung – Director of New Media, PBS Search engines are in a constant battle against spam.] Shift from just keywords and links to many signals. New SEOs must be sophisticated digital strategists,...
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