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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
How To Rank Higher In Google Ads
HOW TO RANK HIGHER IN GOOGLE ADS Online advertising has become an essential and critical part of a brand’s growth strategy. Companies of all sizes invest in Google Ads each day to expand awareness and connect with customers. With the amount of users online at any...
How do you balance work and life in a remote setting?
How do you balance work and life in a remote setting? In a remote work setting, it often feels like we operate inside a digital landscape in which all of our occupational duties reside. For some, this provides an easily accessible and customizable work setup that...
Recreate Universal Analytics audiences to Google Analytics 4
Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of Google Analytics. This tool allows you to recreate Universal Analytics audiences into GA4. If the...
Why Active Voice is Better than Passive Voice in Digital Marketing
“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital marketing will be discussed by us after everyone has gathered around.” Now, which of these two sentences do you find...
Let’s Recap Google Ads in 2022
Let’s Recap Google Ads in 2022 The world of Digital Marketing is always changing and this has been especially true in 2022. PPC Advertisers experienced long term, major changes with Google Ads and 2023 will continue on this trend. From the interface to the audiences,...
Choose Your Competitors Wisely – A Content Gap Story
For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. More importantly, an organization needs to understand which competitive landscapes are most closely aligned...
What Is Performance Max in Google Ads
Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, here’s our take on performance max and how we leveraged its power to target potential customers at all...
The Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part is in making sure you're showing up in front of the right audience to drive the right traffic. Over the life of...
Google Ads to Emphasize Landing Page Experience
Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing page experience components of their overall Quality Score metric. Does this mean there may be an upcoming...
Driving ROI with Call Tracking + Offline Conversion Import
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the foundation of their leads-based business but they had declining sales and didn’t know what to do. Some factors that stood out: Their business...
Google’s Tag Manager Tag Coverage Tool
Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to allow you to see which of the pages on your website have the Google tag installed. Google outlines the...
Tips To Prepare For A Successful SEO Engagement
Tips To Prepare For A Successful SEO Engagement When it comes to website marketing efforts, one of the key elements is making sure you have a plan for search engine optimization (SEO). By helping your website improve its presence in the organic search engine results...