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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
Popular AI Hot-Takes and Why They’re Wrong
Popular AI Hot-Takes and Why They're Wrong With AI on the rise, you might find the industry you work in becoming influenced by one of its many iterations. Whether you skeptically raise an eyebrow at the idea of working alongside ChatGPT or embrace it into your...
Algorithms, Automation, Artificial Intelligence. Oh My.
Looking for insight into Google’s new ads automation? There’s a new training certification on Skillshop for Artificial Intelligence. The prep courses summarize the way Google leverages Artificial Intelligence to navigate ad placements, interaction, and search results...
Bagging the Best PPC Campaign Award at the Global Agency Awards
We're thrilled to share news of our most recent achievement, which is a testament to the dedication and hard work of our incredible team. Our innovative paid search strategies have earned us the honor of the 'Best PPC Campaign' at the 2023 Global Agency Awards. The...
Social Media Basics: What Platform is Right for Your Business?
Building social media accounts for your business can be a daunting ordeal. Not all social media platforms are the same and can be hard to choose what platforms are right for your business. Social media is a very powerful tool to help your business connect and...
Landing Pages vs. Web Pages – Why It Matters
Landing Pages vs. Web Pages - Why It Matters When it comes to online marketing, it's important to understand the difference between a landing page and a web page. While both serve important functions, they have distinct purposes and designs that affect user behavior...
What to Know About Hreflang Tags
What to Know About Hreflang Tags When a website has multiple language or regional versions of a page, an hreflang tag can help a search engine crawler understand the relationship between those pages and show the appropriate language or regional version to users....
Choosing a Digital Marketing Agency For the Best Fit
Choosing a Digital Marketing Agency For the Best Fit Digital marketing becomes more and more important everyday, and finding an agency that meets all your needs is a difficult process. So before you browse for a company, you should meet internally with your team to...
Creating Effective Ad Copy for Search Campaigns
On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google calls these “micro moments,” when a user scans the search page for a match to their goal. During this period,...
6 Ways to Leverage Your Unique Selling Proposition
What is a unique selling proposition (USP)? A unique selling proposition is what differentiates your business from your competitors and should be leveraged in your marketing campaigns. Now more than ever, your business must have a unique aspect that sets you apart...
Why Your Website Needs Regular SEO Health Checks
Why Your Website Needs Regular SEO Health Checks These days, the success of many businesses depends in large part on the strength of their online presence. Your website is typically the base of this presence, which is why it is so important to not only build a great...
GA4 – Data Quality and “(other)” Rows
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics latest release of GA4. These new improvements include a more expanded use of the data quality icon at...
Paid Adverting Award Winners – Web Excellence Awards
Paid Advertising and Landing Page Optimization Award Winner! Exciting news! We are thrilled to announce that our Paid Search team has won the "Best Paid Advertising and Landing Page Optimization" award from the annual Web Excellence Awards ceremony. The award...