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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
PPC’s Smart Bidding Strategies
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies by which advertisers can bid: manual or automated. While manual bidding lets you decide the maximum amount you’re...
Google Analytics (GA4) Update: August 2022
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, 2023, Universal Analytics (UA) will stop processing new data. You will still be able to access that data for at least 6 months...
Rendering and SEO: How to optimize your website
Overview Rendering is a pivotal part of your website's operations and functions in SEO. Google has a certain process on how it renders and evaluates websites for them to be indexed and positioned for traffic to search. We want you to give you the basics on how it...
Does PR Support SEO?
SEO and PR Go Hand In Hand Search Engine Optimization and Public Relations go together like two best friends. They’re different in having content for different audiences. SEO focuses on creating optimized content for search engines like Google while PR focuses on...
Should You Have A 403 Code On a Missing Localized/Translated URL?
There's more to technical SEO than just spotting an issue with an audit tool. You've got to understand what that code means, it's impacts and how that could impact the site when you make changes to fix that particular error. Here's an example I ran into this month,...
How Do You Generate Video Transcripts & Use Them For SEO?
I saw a conversation on Twitter earlier today, that was exploring all of the options out there for low cost and affordable transcription services. I'd first come across getting transcripts in 2007 for a marketing team that was ahead of the curve, but it was costly and...
What does indexifembedded really do? … pdf edition
New (to us) SEO Tools We’re Liking You Might Like, Too
What is it? It’s quite the balancing act between SEO tools that are baked firmly into your process and integrating new tools to keep up with trends and provide improved value. Of course, it’s always nice to mess about with a tool because someone on SEO Twitter got...
Understanding the Benefits of Paid Search: Answers to Common Questions (Part 1)
Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) initiatives can bring to businesses, both large and small. Some questions are more common than others, and with all the...
Cleaning Up Query Parameters In Google Analytics
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. A popular and useful report to examine when determining how marketing strategies are performing,...
Funnels, Elapsed Time and Pathing in Google Analytics 4
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a look at some features and capabilities of the latest analytics tracking platform released by Google. In particular,...
Why Your #1 Ranking May Be Sending Less Than A Third Of Expected Clicks
In the earliest days of SEO, the "job" of the agency or consultant was a lot more straight forward. "Get us ranked number 1". The reality is that with the evolution of search and how Google now displays it's results for different queries, that vaunted "number one"...