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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
Hive Digital’s Commitment to Sustainability
New Google Analytics UTM Parameters Announced
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
How to Get Started with Link Building
Link Building Starting Guide Link building, or the acquisition of hyperlinks pointing to your website, is simple. You heard me right. Link building is NOT difficult. However, there is so much misinformation and snake oil on the internet about link building, that it is...
Connect Google Optimize with Google Analytics 4
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and independent of the previous Universal Analytics (UA) version. It has a separate web interface and distinct data...
Get Indexed Now with IndexNow
What is it? As Bing says “[IndexNow is an] easy to use protocol that websites can call to notify Bing whenever website contents on any URL is updated or created allowing instant crawling and discovery of the URL.” Slower for those at the back: It’s some web jiggery...
Microsoft Ads: New Features and Enhancements
This month's PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors, and...
Why Shouldn’t You Trust Every Google Recommendation?
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty. So why shouldn’t you trust every Google Recommendation? I mean, they even...
Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics programs out of beta. Here is a quick run down: Cross-channel data-driven attribution Time-window metrics GA4 can...
PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
SEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: Back in May 2020 Google announced it was going to evaluate page experience for a better web, meaning they were intending...
The Secret Sauce For Digital Marketing: Scarcity
If it’s hard to get, it must definitely be worth something. This is what scarcity tells us. We attach more value to things that are few in quantity. We perceive things as more desirable when there’s a chance that we can’t acquire them anymore. We tend to want things...