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![A [Tipsy] Guide to Core Web Vitals](https://www.hivedigital.com/wp-content/uploads/2020/07/core-web-vitals-guide.jpg)
A [Tipsy] Guide to Core Web Vitals
In 2019, 7.7% ($45B) of all e-commerce spending ($586B) could be attributed to 'drunk shopping'. With that expecting to increase in 2020, it would seem wise to ensure your site's performance is up to scratch for drunk and sober alike. Thankfully, Google have been on...
Core Web Vitals Explained
Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as they can be difficult to initially decipher. Much of that can be said about their latest blog post, "Evaluating...
How Paid Advertising Complements SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...
Using Google Trends to Identify Upcoming Opportunities
User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external forces at play. Businesses have been forced to learn how to operate remotely through...
Digital Marketing Tool Spotlight: iSpionage
iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in leveraging reliable competitive intelligence, an advertiser is empowered with actionable...
Managing Owners, Users, & Permissions: Google Search Console
Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. Whenever you hire or fire an in-house marketer, agency, or IT staffer, typically they don't remove themselves from the Google...
Paid Advertising 101: CPC
Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost towards your budget. For example, you will not be charged when an ad appears on the search results pages. The cost is only incurred when an...
Digital Marketing Tool Spotlight: Hotjar
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and motivations, their pain points and considerations during the decision-making process, and...
Paid Advertising 101: Clicks
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your platform’s shopping or display network, or within a user’s social media feed. Not to be confused with “interactions”—which measures more...
Paid Advertising 101: Impressions
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your platform’s ad network, or within a user’s social media feed. Each time the ad is displayed, the serving of the ad...
SEO Basics: Google My Business
Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? They probably did not claim their Google Places, re-branded as Google My Business, listing in Google Maps, making a one-step...
Remove Images from Google
Dissemination of information, whether it be text, images, videos or something else entirely, is seamless in the ever-connected world in which we live. Everyone has a smartphone, tablet, computer or some other device that can access the Internet. An unfortunate side...