Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]
Nicole Betterbid's Posts
February 6, 2015 by Nicole Betterbid
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there was an increasing disengagement with their audience. The question that everybody kept asking [Continue reading]
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