Nicole Betterbid's Posts

How Netflix Changed the Face of Content Marketing

February 27, 2015 by

Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]

The Power of Social Media: The Scandal Effect

February 6, 2015 by

The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there was an increasing disengagement with their audience. The question that everybody kept asking [Continue reading]

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