by mtraphagen | Aug 30, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, and that I do a great deal of thinking and research about it. But when you’ve got your nose deep into something, it’s...
by mtraphagen | Aug 28, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media, YouTube & Video
My friend and YouTube SEO Wizard +Ronnie Bincer alerted me to an option that Google has been offering on YouTube for a while now, but few know about: the ability to change your YouTube channel name to your Google+ profile name, and thereby connect the two more...
by mtraphagen | Jun 26, 2012 | Google, Google+, Online marketing, SEO, Social Media
In an email to the Google+ Platform Preview group today, Google announced that the following +1 button test, is now visible on the web to members of that group: “Today we’re rolling out a new feature of the +1 button to this preview group: when users hover...
by mtraphagen | May 24, 2012 | Google, Google+, Online marketing, SEO, Social Media, Twitter
Following up on a delicious rant on Google+ about sloppy use of correlation studies in the SEO & Internet marketing worlds by my friend Corey Creed, Ronnie Bincer shared a “funny-because-it’s-all-too-true” PHD comic: The comic shows how (in the...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by mzaffina | May 1, 2012 | Content Marketing, SEO, Social Media
Everyone in the SEO world says it: “content is king.” This has been the golden rule for those “in the know” in SEO for years now, but only in the past year or so has it started to get wider play. So will the job of Social Media Copywriter become a lucrative...
by mtraphagen | Apr 24, 2012 | Content Marketing, SEO
Already know what Zemanta is? Skip ahead to news about the new Enhanced Linking plugin. If you haven’t already heard, Zemanta is one of the most powerful WordPress plugins available both for enhancing your content and increasing its SEO value. The basic Zemanta...
by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...
by mtraphagen | Apr 5, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ. AJ and Mark discuss what Google is doing with what has come to...
by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
by Russ Jones | Jan 26, 2012 | Google, SEO
It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the...
by mtraphagen | Nov 11, 2011 | Free SEO Tools, Hive Digital, Presentations, SEO
Yesterday Virante’s CTO Russ Jones (Twitter: @rjonesx) spoke at PubCon in Las Vegas on the topic “Low Risk, High Reward Link Development.” Virante Director of Customer Relations Jacob Bobhall (Twitter: @jakebohall) live tweeted the talk. The...