My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group.
I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test we’ve been running on the powerful SEO influence of an optimized Google+ profile combined with Google’s Author Rank authorship verification system.
- Social Media and SEO: 5 Ways They’re Working Together (vendio.com)
- Social Search: Dead On Arrival? Or On Life Support? (searchengineland.com)
- Managing SEO and Social Media Together [Ramesh Godbole] (ecademy.com)