Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ.

AJ and Mark discuss what Google is doing with what has come to be known as “Author Rank,” and why all web content producers need to be paying attention to it and taking steps to implement it now.