by mtraphagen | Jan 5, 2012 | Social Media
In his book We Are All Weird, Seth Godin says we are moving from the culture of mass (think Mad Men marketing to Mrs. Average Housewife) to the culture of weird (people with enough means to be whoever they want to be). He sees four forces driving this: Amplified...
by mtraphagen | Jan 4, 2012 | Google, Google+, Social Media
Updated 7 October 2013 to reflect changes in the Google Plus Page management interface. Google+ allows you to add up to 50 Google Plus Page managers. Here’s how to do it: 1. Go to any page you administer by clicking on your profile picture at upper right on your...
by mtraphagen | Dec 13, 2011 | Apps, Social Media
Rapportive is a browser extension that displays your social web connections in your Gmail inbox. After adding the Rapportive browser extension (currently available for Firefox, Safari, Mailplane and Chrome), opening any email in Gmail will display information similar...
by mtraphagen | Nov 17, 2011 | Analytics, SEO, Social Media
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a quantifiable index of the social effectiveness of individual content pieces...
by mtraphagen | Nov 15, 2011 | Content Marketing, Google, Google+, SEO, Social Media
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with...
by mtraphagen | Nov 15, 2011 | Google, Google+, Paid Search, Social Media
UPDATE: Now that adding multiple managers to Google+ Brand or Business Pages is active, check out our handy guide “How to Add Administrators to Your Google+ Brand Page.” Also see our listing of all our guides to Google+ for business. Original Post: On...
by mtraphagen | Nov 12, 2011 | Analytics, Google, Google+, Social Media
Ripples is a Google+ feature unparalleled in any other social network. If you’re not familiar, Ripples allows you to play a timeline that shows you the spread of a viral post across Google+. You access it by clicking the little down arrow to the right of a post....
by mtraphagen | Nov 9, 2011 | Google, Google+, Social Media
In my last post (“Google+ Pages for Brands Are Here NOW! Why You Must Get One”), I gave reasons why I think it is essential that your business claim a Google+ Page for Brands. Now that you’ve got your Page, what do you do with it? ...
by mtraphagen | Nov 7, 2011 | Google, Google+, Paid Search, Social Media
Google announced today the long-awaited introduction of Google+ profiles for brands, businesses, and organizations, calling them Google+ Pages. The new Pages look very much like personal Google+ profiles, with a few additions: +1 Button: People viewing a brand’s...
by mtraphagen | Nov 2, 2011 | Google, Social Media
Last week I was on a panel of Bulldog Reporter’s webinar “An Advanced Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers.” My co-panelists all had pretty impressive pedigrees: Jennifer Lashua, Global Social...
by mtraphagen | Oct 27, 2011 | Google, Hive Digital, Social Media
Later today I’ll be on the panel for a webinar titled “An Advance Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers,” sponsored by Bulldog Reporter, a news and information source for professionals in...
by Jacob Bohall | Oct 21, 2011 | Analytics, Paid Search, Presentations, SEO, Social Media
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies,...