by mtraphagen | Sep 7, 2011 | Analytics, Facebook, Google, Social Media, Twitter
What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ROI is good-looking, and the account engagement is above average.” (Apologies to Garrison Keillor!). But where is that...
by mtraphagen | Aug 30, 2011 | Free SEO Tools, Google, SEO, Social Media
It’s one of the more frustrating experiences for any original content producer. You work hard to craft an interesting, well-researched, readable blog post or article. A day or two later you type the posts primary keywords into Google to see how your content is...
by mtraphagen | Aug 30, 2011 | Google, Social Media
In an email to Wired.com, Google confirmed that it will be using signal gained from its +1 button to affect its own search engine rankings. This is no surprise and not really news. We published almost the exact same statement from Google back on July 8 (“Google+...
by mtraphagen | Aug 24, 2011 | Google, Social Media
Google announced today that the Google +1 button will begin to allow the sharing of a link to a web page along with a rich snippet (image plus excerpt/description) directly to your Circles on Google+ (Google Plus). This is in addition to the original function of the...
by mtraphagen | Aug 23, 2011 | Google, Social Media
Google announced yesterday that it is rolling out a new feature where faces and names of “friends” (people among your various Google contacts) who have clicked a +1 button on your site can show up as names and tiny profile pics next to the button. It looks...
by mtraphagen | Aug 8, 2011 | Google, Social Media
Google announced today an update to its iPhone app (iTunes link). The headline grabber in the social media press today has been the added ability of the app to run on the iPad (but only in iPhone mode) and the iPod Touch. Other than that the additions most listed are...
by mtraphagen | Aug 4, 2011 | Hive Digital, Social Media
Holy Kaw! We got notice just last night that this blog’s social media feed has been picked up to be indexed on Guy Kawasaki’s AllTop.com top blog aggregation site. AllTop has been consistently recognized as one of the best and most widely-used blog...
by mtraphagen | Jul 30, 2011 | Google, SEO, Social Media
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked on your Google Profile. Why? Because of this little line in Google’s official explanation of its social search function: “The...
by mtraphagen | Jul 29, 2011 | Google, Social Media
Today Google announced a new opt-in program that allows webmaster to live preview changes to the Google +1 button before they go live (Google’s official blog post). After you’ve enrolled in the program, you will begin to see updates and changes to the...
by mtraphagen | Jul 27, 2011 | Analytics, Google, Paid Search, Social Media
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it on yours. It’s already abundantly clear that Google has big plans for this little...
by mtraphagen | Jul 18, 2011 | Google, Google+, Social Media
It’s no secret by now that I’ve been in love with Google+ (Google Plus) since I gained admittance on the third day of its existence. Sure it’s not perfect, and there are a number of improvements and features I’d like to see, but it’s...
by mtraphagen | Jul 16, 2011 | Google, Social Media
I was in the process of adding Mashable staff to a new “Mashable Staff” circle in my Google+ (using “How to Add Mashable Staff to Your Circles on Google+”) when this thought struck me: Perhaps the delay in introducing brand and business...
