by mtraphagen | Feb 12, 2012 | Google, Google+, SEO, Social Media
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my...
by mtraphagen | Feb 11, 2012 | Online marketing, SEO, Social Media
It’s like Reddit for inbound marketing. Inbound.org is the brainchild of Rand Fishkin of SEOMoz and Dharmesh Shah of Hubspot. It’s objective is to present the best and most current online content on all aspects of inbound marketing. Inbound.org is...
by mtraphagen | Feb 10, 2012 | Google+, Hive Digital, Social Media
Virante Director of Social Media Marketing +Mark Traphagen will be one of four panelists teaching over 30 Fortune 500 companies, major universities, and government entities about using Google+ for greater brand engagement and visibility in a webinar sponsored by...
by mtraphagen | Feb 6, 2012 | Google, Google+, Social Media
Update: This Google Plus Page Guide was updated 16 October 2013 to reflect changes to the Google+ interface. I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix...
by mtraphagen | Jan 31, 2012 | Google, Google+, SEO, Social Media, Twitter
Google may have the world’s largest search engine, but they can turn it on a dime! Earlier today Google’s new Search Plus Your World (SPYW) disappeared from my Chrome browser for several hours. It was back to what looked like “Google Classic.”...
by mtraphagen | Jan 24, 2012 | Google, Google+, Social Media
I have a guest post on Neal Shaffer’s Windmill Networking Blog, titled “The First 5 Things You Should Do with Your Google+ Business Page.” So you’ve followed the sage advice of savvy social media experts like Neal Schaffer, telling you why you need...
by mtraphagen | Jan 18, 2012 | Google, Google+, Social Media
Google+ keeps rolling out the innovative (and often fun!) new features. Now you can start a conversation around any Google+ search stream. Here’s how it works on a breaking news item (about the Costa Concordia, a luxury liner that ran aground off Italy): Now at...
by mtraphagen | Jan 13, 2012 | Google, Google+, SEO, Social Media
There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs. Almost all of the...
by mtraphagen | Jan 11, 2012 | Google, Google+, Paid Search, SEO, Social Media
On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized results. The personalized results side now shows a ramped-up “social search,” pulling...
by mtraphagen | Jan 11, 2012 | Google, Google+, SEO, Social Media
The web has changed the world in so many ways, but few are more awesome than the fact that now anyone can be a “published” author. Search engines like Google made it possible that people might actually find your content. Then social media came along,...
by mtraphagen | Jan 10, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Today Google announced a change to the way it presents its search engine results that evoked breathless proclamations from the technorati like these: “Google+ could change the entire way we use the Web — and drive millions of Web sites who depend on Google...
by mtraphagen | Jan 8, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Could there be anything more cheering to an online author (especially one with a healthy ego like Yours Truly) than seeing this little gift from Google? Such “author rich snippet search results” are one of the benefits of connecting your online, original...