by mtraphagen | Mar 26, 2012 | Google, Google+, Social Media
As search and social become more and more intertwined, it is more important than ever that you establish your personal brand online. A personal brand on the web means deciding what you want to be “about,” what you want to be known for or be a recognized...
by btitus | Mar 23, 2012 | Google+, Social Media
From blog editor Mark Traphagen: Once you get a large number of active Google+ users in your circles, your stream can start to get noisy. Sure it helps to segment by topical circles, but of course the people in those circles are, well, people. They aren’t always...
by mtraphagen | Mar 22, 2012 | Facebook, Social Media
You actually might want to know what bar your closest Facebook friends hung out at last night (without you?!?). But that guy down the dorm hallway from college? Not so much. Facebook just added a feature that suggests people who might belong on your Acquaintances list...
by mtraphagen | Mar 21, 2012 | Google, SEO, Social Media
Google pretty much invented the algorithmic search engine result, the idea that the crowd intelligence of the web itself could do a better job of selecting the best content for any given search query, over human-curated indexes. This infographic helps you trace...
by mtraphagen | Mar 21, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, Social Media
UPDATE: The beginning of this post talks about a Google search feature which no longer exists: the “People and Pages on Google+” box. For a period of time Google displayed this box for certain search queries, showing the top-ranked people or brand Pages...
by mtraphagen | Mar 19, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Using Facebook Interest Lists to Improve EdgeRank Facebook recently introduced Interest Lists, which allow...
by mtraphagen | Mar 14, 2012 | Google, Google+, Social Media
By far the #1 question I get from people who have read my “How to Verify Your Google+ Brand Page with Google” post is “So will this get me that check mark next to my brand’s name?” Until now I had to answer…probably...
by mtraphagen | Mar 13, 2012 | Analytics, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. (Apologies for the late post this week. The editor was out sick yesterday.) Social Media & Content Marketing 10 Must Have WordPress Plugins...
by mtraphagen | Mar 8, 2012 | Facebook, Google+, Social Media
Facebook is rolling out a new feature called Interest Lists. Facebook users can create and share lists of people and fan pages centered around a topic. The lists then act as a news feed of posts from just the people and pages in the list. Also “top...
by mtraphagen | Mar 7, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, SEO, Social Media
Or “How I Outranked Mari Smith for Her Own Post” I’ve been writing a lot lately about my new-found ability to high rank almost anything I post on Google+ on the first page of incognito Google search for long tail keywords that have search volume....
by mtraphagen | Mar 5, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing What Women Want: 6 Lessons for Pinterest from 100K Visitors Through extensive testing, expert viral marketer...
by mtraphagen | Mar 4, 2012 | Social Media
Pinterest is the hottest new social network that’s not really new. It’s been around since 2010, but it really took off late in 2011 and now seems to be growing by leaps and bounds. The site allows users to “pin” images and graphics from...
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