by mtraphagen | Jun 29, 2012 | Google, Google+, Online marketing, SEO, Social Media
My first thought about the new Google+ Events was that no matter how slick and cool it is, this is one feature that could be hurt by the “my friends aren’t here” factor. I’m on record for advocating that the fact that my Facebook friends...
by mtraphagen | Jun 26, 2012 | Google, Google+, Online marketing, SEO, Social Media
In an email to the Google+ Platform Preview group today, Google announced that the following +1 button test, is now visible on the web to members of that group: “Today we’re rolling out a new feature of the +1 button to this preview group: when users hover...
by pbuckley | May 25, 2012 | Google, SEO
For the past few days I have been on a mission of mercy down at the epicenter of the fallout from latest Google update. The Penguin tsunami has left site owners dazed, confused, frustrated and grasping for answers. The main problem with many of the victims is that...
by mtraphagen | May 24, 2012 | Google, Google+, Online marketing, SEO, Social Media, Twitter
Following up on a delicious rant on Google+ about sloppy use of correlation studies in the SEO & Internet marketing worlds by my friend Corey Creed, Ronnie Bincer shared a “funny-because-it’s-all-too-true” PHD comic: The comic shows how (in the...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by mtraphagen | May 18, 2012 | Google, Google+, News, Online marketing, SEO, Social Media
Two days ago Google announced the roll out of it’s new Knowledge Graph search results. (See ” The Google Knowledge Graph”) Knowledge Graph is Google’s method of learning the connections between various data point on the Internet, no longer just...
by mtraphagen | May 16, 2012 | Google, News
We’re in the early phases of moving from being an information engine to becoming a knowledge engine. – Johanna Wright, Google Product Management Director Google is stepping up its knowledge graph and semantic search program, a feature which will begin...
by mtraphagen | May 7, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
One of Google+’s premier features, Hangouts (live video chat for up to 9 participants) got a major upgrade a few months ago with the introduction of Hangout On Air (HOA). HOA’s can be broadcast to any number of live viewers, and are automatically recorded...
by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...
by mtraphagen | Apr 17, 2012 | Google, Google+, SEO
Starting last December Google Webmaster Tools included a “labs” prototype feature that displayed rudimentary analytics for any indexed results on the web that were connected to your Google verified authorship (content tied to you Google+ profile using any...
by mtraphagen | Apr 5, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ. AJ and Mark discuss what Google is doing with what has come to...
by mtraphagen | Apr 2, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Presentations, SEO, Social Media
This Wednesday at 2:pm EST / 11:00am PST, Who CARES? will conduct a Live Google+ Hangout On Air with +AJ Kohn of +Blind Five Year Old, and +Mark Traphagen of +Virante Search Marketing. We will talk about Google AuthorRank, and what this means for your business and to...
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