by mtraphagen | Oct 12, 2011 | Analytics, Free SEO Tools, Google, Paid Search
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your...
by mtraphagen | Oct 3, 2011 | Analytics, Google, Paid Search
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare...
by mtraphagen | Sep 22, 2011 | Google, Paid Search, Social Media
Google announced today that mobile website optimization now factors into mobile search ads’ quality score. Mobile AdWords ads that point to a web site optimized for mobile will receive a higher quality score. That translates to higher visibility at a lower...
by mtraphagen | Sep 8, 2011 | Google, Paid Search
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and functionality (such as destination URL leading to an active page) even before you activate them. Why this change? Google...
by mtraphagen | Sep 2, 2011 | Analytics, Google, Paid Search
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would take to (theoretically) place your ad regularly in the top positions above the organic search results. Combined...
by mtraphagen | Aug 30, 2011 | Free SEO Tools, Google, SEO, Social Media
It’s one of the more frustrating experiences for any original content producer. You work hard to craft an interesting, well-researched, readable blog post or article. A day or two later you type the posts primary keywords into Google to see how your content is...
by mtraphagen | Aug 30, 2011 | Google, Social Media
In an email to Wired.com, Google confirmed that it will be using signal gained from its +1 button to affect its own search engine rankings. This is no surprise and not really news. We published almost the exact same statement from Google back on July 8 (“Google+...
by mtraphagen | Aug 24, 2011 | Google, Social Media
Google announced today that the Google +1 button will begin to allow the sharing of a link to a web page along with a rich snippet (image plus excerpt/description) directly to your Circles on Google+ (Google Plus). This is in addition to the original function of the...
by mtraphagen | Aug 23, 2011 | Google, Social Media
Google announced yesterday that it is rolling out a new feature where faces and names of “friends” (people among your various Google contacts) who have clicked a +1 button on your site can show up as names and tiny profile pics next to the button. It looks...
by ekoppel | Aug 22, 2011 | Analytics, Google
Last week, the Google Analytics Team announced it was modifying how they track sessions. This change will not affect your historical data, rather, it will affect only data going forward. Based on its research, the Google Analytics Team expects that most users will...
by mtraphagen | Aug 17, 2011 | Google, Paid Search
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic?...
by mtraphagen | Aug 12, 2011 | Google
Yesterday, Google began rolling out it’s much-anticipated (and feared, in some quarters) Google Games for Google+. In response to some plussers who were wondering why Google rushed out games ahead of so many other features plussers are clamoring for, I wrote...
