by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
by mtraphagen | Mar 29, 2012 | Analytics, Google, Online marketing, Social Media
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The...
by mtraphagen | Mar 7, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, SEO, Social Media
Or “How I Outranked Mari Smith for Her Own Post” I’ve been writing a lot lately about my new-found ability to high rank almost anything I post on Google+ on the first page of incognito Google search for long tail keywords that have search volume....
by mtraphagen | Jan 8, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Could there be anything more cheering to an online author (especially one with a healthy ego like Yours Truly) than seeing this little gift from Google? Such “author rich snippet search results” are one of the benefits of connecting your online, original...
by mtraphagen | Jan 4, 2012 | Google, Google+, Social Media
Updated 7 October 2013 to reflect changes in the Google Plus Page management interface. Google+ allows you to add up to 50 Google Plus Page managers. Here’s how to do it: 1. Go to any page you administer by clicking on your profile picture at upper right on your...
by mtraphagen | Nov 15, 2011 | Content Marketing, Google, Google+, SEO, Social Media
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with...
by mtraphagen | Nov 15, 2011 | Google, Google+, Paid Search, Social Media
UPDATE: Now that adding multiple managers to Google+ Brand or Business Pages is active, check out our handy guide “How to Add Administrators to Your Google+ Brand Page.” Also see our listing of all our guides to Google+ for business. Original Post: On...
by mtraphagen | Nov 12, 2011 | Analytics, Google, Google+, Social Media
Ripples is a Google+ feature unparalleled in any other social network. If you’re not familiar, Ripples allows you to play a timeline that shows you the spread of a viral post across Google+. You access it by clicking the little down arrow to the right of a post....
by mtraphagen | Nov 9, 2011 | Google, Google+, Social Media
In my last post (“Google+ Pages for Brands Are Here NOW! Why You Must Get One”), I gave reasons why I think it is essential that your business claim a Google+ Page for Brands. Now that you’ve got your Page, what do you do with it? ...
by mtraphagen | Nov 7, 2011 | Google, Google+, Paid Search, Social Media
Google announced today the long-awaited introduction of Google+ profiles for brands, businesses, and organizations, calling them Google+ Pages. The new Pages look very much like personal Google+ profiles, with a few additions: +1 Button: People viewing a brand’s...
by mtraphagen | Nov 3, 2011 | Google, Paid Search
As if the world of paid search advertising management wasn’t filled with enough variables…let’s throw in AdWords making changes to how they display ads! On November 2, 2011, AdWords announced that “ads that have previously shown to the side of...
by ekoppel | Oct 19, 2011 | Analytics, Google, SEO
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this...
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