by mtraphagen | Aug 8, 2011 | Google, Social Media
Google announced today an update to its iPhone app (iTunes link). The headline grabber in the social media press today has been the added ability of the app to run on the iPad (but only in iPhone mode) and the iPod Touch. Other than that the additions most listed are...
by mtraphagen | Aug 2, 2011 | Analytics, Google, Paid Search
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs in comparing conversion results between Google AdWords and Analytics. In both number of...
by mtraphagen | Aug 1, 2011 | Analytics, Google
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is...
by mtraphagen | Aug 1, 2011 | Google
Google has instituted an opt-in 2-step verification process that could protect your Google account even if someone gets your password. Here’s the nutshell on how it works: You sign up for Google 2-step verification. Every time you sign in to your Google account...
by mtraphagen | Jul 18, 2011 | Google, Google+, Social Media
It’s no secret by now that I’ve been in love with Google+ (Google Plus) since I gained admittance on the third day of its existence. Sure it’s not perfect, and there are a number of improvements and features I’d like to see, but it’s...
by mtraphagen | Jul 16, 2011 | Google, Social Media
I was in the process of adding Mashable staff to a new “Mashable Staff” circle in my Google+ (using “How to Add Mashable Staff to Your Circles on Google+”) when this thought struck me: Perhaps the delay in introducing brand and business...
by mtraphagen | Jul 8, 2011 | Facebook, Google, Social Media
We are beginning to see confirmation of what I suspected was the real reason Google invested so much time and money into Google+ and now is giving it to us for free. What’s in it for the Google? This: Click the image to zoom to full size. Notice all those little...
by mtraphagen | Jul 6, 2011 | Facebook, Google, Social Media
I had this post all set out in my mind, and then I read “Why Google Has the Hammer to Make Businesses Use Google Plus” by Jay Baer, and realized he said all I was going to say and so much more. Here’s one of many killer quotes from this must-read...
by mtraphagen | Jul 2, 2011 | Google
The social media world is all abuzz this week (forgive me, GOOG, for throwing a “buzz” in there) with the introduction of Google+, Google’s long-awaited full-orbed social network. I’ve been playing with it for a few days now, and I’m very...
by mtraphagen | Jun 13, 2011 | Google, Paid Search
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI...
by mtraphagen | May 25, 2011 | Google, Paid Search
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in AdWords”). These changes will begin rolling out after July 8, 2011, and will...
by mtraphagen | Mar 31, 2011 | Facebook, Google, Social Media
Yesterday Google announced the experimental rollout of its +1 search social recommendation feature. (See Google +1 Is Google’s Like Button for details.) For the present, you can only use this feature on Google’s search results page, to “plus”...
