by mtraphagen | Mar 30, 2011 | Google, Social Media
Google’s +1 button allows Google search users to “like” both individual search results and AdWords ads in the search results. +1 shows up as an icon to the right of search results and ads (see illustration at right). If you are logged in to your...
by mtraphagen | Mar 22, 2011 | Paid Search
Google announced this morning that they will be rolling out “in the coming weeks” an option for AdWords advertisers to target tablet devices, such as the Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom. Here are some details from the Google...
by mtraphagen | Feb 2, 2011 | SEO
The big buzz in the search world this week has been Google’s allegation that it caught Bing copying Google’s search results and using them on Bing. Microsoft at first seemed to deny the accusation, but later came out with a statement that rather...
by mtraphagen | Jan 24, 2011 | Paid Search
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad Preview Tool, old or new, it allows you to view ads for your keywords as they appear on Google’s search...
by mtraphagen | Jan 6, 2011 | Analytics, Google
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports by themselves. If you use AdWords but have never drilled down into Analytics, you are...
by mtraphagen | Oct 4, 2010 | Paid Search
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also debunks a few other cherished Quality Score myths.) In summary, he provides several sources from The...
by mtraphagen | Sep 22, 2010 | Paid Search
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You can now set which email alerts you want to receive for each of your client accounts in the MCC...
by mtraphagen | Sep 17, 2010 | Google, Social Media
A little bit of information began to leak this week about the long-rumored “Google Me” social network. Here’s what Chris Crum at webpronews.com had to say (in “‘Google Me’ is Probably Already Bigger than Facebook”): The main...
by mtraphagen | Sep 9, 2010 | Paid Search, SEO
Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?” as a serious examination of how the new Google Instant Search feature might alter the importance of long tail keywords and ad position. Today, let’s just enjoy the fun of...
by mtraphagen | Sep 8, 2010 | Google, SEO
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com....
by mtraphagen | Sep 3, 2010 | Paid Search
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need...
by mtraphagen | Aug 16, 2010 | Google, Paid Search
Google’s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will...
