by Nicole Betterbid | Feb 6, 2015 | Online marketing, Social Media
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there...
by Tripp Hamilton | Feb 4, 2015 | Online marketing, Reconsideration, SEO
The onset of manually-applied Google penalties had many internet marketers scrambling to remove once-valuable links that were now threatening to devalue their clients’ and their own websites. Fortunately for these webmasters, Google released the disavow tool in...
by Kyle Whigham | Feb 2, 2015 | Content Marketing, Google, Link Removal, Online marketing, SEO
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are countless similarities when it comes to preparation and execution of strategy. So naturally, I was immediately...
by Tripp Hamilton | Jan 30, 2015 | Online marketing, SEO, Social Media
Negative SEO, you may know someone who has been a victim of this underhanded, easily-replicated technique to hurt webmasters and their websites. In an effort to prevent negative SEO, I have come up with a short list of rules to abide as to avoid any SEO from amoral...
by Michael Fine | Jan 28, 2015 | Facebook, Google+, LinkedIn, Online marketing, Social Media, YouTube & Video
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply...
by Michael Fine | Jan 21, 2015 | Google+, LinkedIn, Online marketing, SEO
Every time I create a “top” list, I start to hear Casey Kasem’s voice somewhere saying “now let’s get back to the countdown.” Creating this list is important because whether you’re an SEO expert or a beginner, these accounts below will help you gain a firm grasp in...
by Michael Fine | Jan 8, 2015 | Facebook, LinkedIn, Online marketing, SMX Social Media, Social Media, Twitter
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a...
by Tripp Hamilton | Jan 6, 2015 | Google, News, Online marketing
In late September, Yahoo reported that it would be shutting down one of the most well-known and respected directories on the web, the Yahoo business directory. A few days before the end of 2014, on December 26th, Yahoo did as it said and shut it down, or so many...
by Michael Fine | Dec 30, 2014 | Facebook, Google+, LinkedIn, Online marketing, Social Media
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally...
by Michael Fine | Dec 23, 2014 | LinkedIn, Online marketing, SEO, Social Media, Twitter, YouTube & Video
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on...
by Tripp Hamilton | Dec 22, 2014 | Online marketing, Reconsideration
Somehow you have found yourself with a manual penalty, or even an algorithmic penalty, which requires you to perform link removal outreach. Emailing several webmasters (and even hundreds) can be an arduous task, however, given the right mindset and attitude, anyone...
by Tripp Hamilton | Dec 18, 2014 | Online marketing
Since Google released their Penguin and Panda algorithms a few years ago, there has been a significant increase in the necessity of back-link analyses to clean up work that was once “gray hat SEO”. If you or the company you employ use any of the tactics listed here,...
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