Landing Pages vs. Doorway Pages
Doorway pages can easily be confused with landing pages; the latter provide worthwhile content to users, whereas doorways are created specifically for search engines and to trick users into visiting the page only to be funneled deeper within the actual website. Additionally, most landing pages are not unnaturally boosted via unnatural SEO. Google’s algorithm has become smarter (but not sentient…yet) over the past few years, and the modifications they make to it constantly increase its ability to detect spam.
Doorway pages will negatively impact your search rankings with Google, and if the spam is detected, there is the possibility that your website could acquire one of three manual actions from Google:
If you are still using this antiquated black-hat SEO strategy, listen to Smokey the Bear:
Loved the article? Hated it? Let me know: @Tripp_Hamilton