Where Should We Place Responsibility for Link Schemes?
Google announced yesterday there will be a link spam update rolling out over the next two weeks. In reading through the article announcing this update …
Choosing How to Set Up New Accounts for Google Services
How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors ...
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The 2020 Year End Recap: Paid Advertising
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset ...
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A [Tipsy] Guide to Core Web Vitals
In 2019, 7.7% ($45B) of all e-commerce spending ($586B) could be attributed to ‘drunk shopping’. With that expecting to increase in 2020, it would seem ...
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Using Google Trends to Identify Upcoming Opportunities
User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external ...
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Managing Owners, Users, & Permissions: Google Search Console
Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. ...
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Remove Images from Google
Dissemination of information, whether it be text, images, videos or something else entirely, is seamless in the ever-connected world in which we live. Everyone has ...
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Isolating True Causes Behind Organic Traffic Shifts
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a ...
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Isolating Competing Content and Content Cannibalization
Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin ...
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Google Updated Penguin, Finally
The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry ...
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