Google Updated Penguin, Finally

Google Updated Penguin, Finally

The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized...
Penguin Preparedness Guide

Penguin Preparedness Guide

Penguin, the one word that has struck fear into any SEO’s heart. Since the first iteration of Google’s Penguin algorithm in April 2012, the landscape of Search Engine Optimization has changed for all verticals. Gone are the days of comment spam, article...

PageRank’s Slow, Inevitable Demise

At one point in time, PageRank was the end-all when it came to determining a website’s validity, health, and overall value in a back-link profile. Every SEO from here to Antarctica boasted the ability to get links on “HIGH PR DOMAINS”. Unfortunately...
Million Dollar Answer Boxes

Million Dollar Answer Boxes

We all hate them (if you don’t, your vote doesn’t count), but they are here to stay: answer boxes. Answer boxes are one of Google’s more controversial methods of taking content from webmaster sites and displaying it directly in their search results....

The End of Doorway Pages

Google recently updated their post on doorway pages and released a blog post detailing those changes as well. There are many names for this particular brand of black-hat SEO; bridge, portal, or gateway pages, more commonly known as doorway pages, are typically created...