Google recently updated their post on doorway pages and released a blog post detailing those changes as well. There are many names for this particular brand of black-hat SEO; bridge, portal, or gateway pages, more commonly known as doorway pages, are typically created to rank for specific keywords to drive more traffic to the primary website. Doorways [Continue reading]
It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial for any business to be actively engaging with consumers online. [Continue reading]
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are countless similarities when it comes to preparation and execution of strategy. So naturally, I was immediately drawn to the idea that link building in the world of SEO is now [Continue reading]
In late September, Yahoo reported that it would be shutting down one of the most well-known and respected directories on the web, the Yahoo business directory. A few days before the end of 2014, on December 26th, Yahoo did as it said and shut it down, or so many people reporting it thought. In actuality, [Continue reading]
Hello, anyone there??? We text rather than talk, meet our future Mr. or Mrs. online and the most efficient way to keep up on our family/friends whereabouts is through a news-feed. Is this a bad thing? Not necessarily. However, society has now decided that we can be more efficient having interactions behind a screen or [Continue reading]
Reconsideration Request Survey from Google Search Quality Team We had a penalty lifted two weeks ago and received a message from Google requesting the Site Owner to answer 6 questions to “help Google improve how [they] handle reconsideration requests”. Here’s a screenshot from our Gmail account with the message: Interestingly enough, the Google Search Quality [Continue reading]
How do I Submit a Reconsideration Request? What follows is our step-by-step guide on the proper process by which to upload a reconsideration request to your Google Webmaster Tools account. It may seem like a daunting task at first, however, this is one of the easiest steps in the manual penalization process. Please note, if you do not [Continue reading]
Admit it – you and me and most everyone you know outsources some of their “SEO” content. It is the textual content that needs to be on pages to make sure there is enough context to a page otherwise filled with a product picture and a buy now button. It is a right of passage [Continue reading]
December 2013: Authorship in Search Results Gets Restricted UPDATE 21 January 2013: I have now published results of my study detailing who lost Google Authorship and why. UPDATE: While composing this post, Barry Schwartz of Search Engine Land reported that Google confirms that Authorship results in search are being intentionally reduced. It appears that the Matt [Continue reading]
At Pubcon this October, John Rampton of Search Engine Journal interviewed Russ Jones, CTO of Virante, about how to Penguin-proof a website. The Google Penguin algorithm update, which has now had several updates and refreshings, primarily goes after sites that have suspicious-looking backlink profiles. The update looks for telltale patterns that may indicate a site [Continue reading]
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