by mtraphagen | May 30, 2012 | Google, Google+, Online marketing, SEO, Social Media
Starting today, Google+ users are seeing a new tab in the left sidebar: Local. Clicking Google+ Local takes the user to a special search page, with the user’s default location already filled in. Enter a search query and you get a screen of Google Places results...
by pbuckley | May 25, 2012 | Google, SEO
For the past few days I have been on a mission of mercy down at the epicenter of the fallout from latest Google update. The Penguin tsunami has left site owners dazed, confused, frustrated and grasping for answers. The main problem with many of the victims is that...
by mtraphagen | May 24, 2012 | Google, Google+, Online marketing, SEO, Social Media, Twitter
Following up on a delicious rant on Google+ about sloppy use of correlation studies in the SEO & Internet marketing worlds by my friend Corey Creed, Ronnie Bincer shared a “funny-because-it’s-all-too-true” PHD comic: The comic shows how (in the...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by mtraphagen | May 18, 2012 | Google, Google+, News, Online marketing, SEO, Social Media
Two days ago Google announced the roll out of it’s new Knowledge Graph search results. (See ” The Google Knowledge Graph”) Knowledge Graph is Google’s method of learning the connections between various data point on the Internet, no longer just...
by mtraphagen | May 16, 2012 | Google, News
We’re in the early phases of moving from being an information engine to becoming a knowledge engine. – Johanna Wright, Google Product Management Director Google is stepping up its knowledge graph and semantic search program, a feature which will begin...
by pbuckley | May 15, 2012 | Google, SEO
If your site was hit by Google’s dreaded Penguin update, there is hope, but it’s going to take a little bit of work to get back to your previous rankings. The first step is to look at your backlink profile to find those spammy links you built that Google...
by mtraphagen | May 7, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
One of Google+’s premier features, Hangouts (live video chat for up to 9 participants) got a major upgrade a few months ago with the introduction of Hangout On Air (HOA). HOA’s can be broadcast to any number of live viewers, and are automatically recorded...
by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...
by mtraphagen | Apr 17, 2012 | Google, Google+, SEO
Starting last December Google Webmaster Tools included a “labs” prototype feature that displayed rudimentary analytics for any indexed results on the web that were connected to your Google verified authorship (content tied to you Google+ profile using any...
by mtraphagen | Apr 16, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether...
by mtraphagen | Apr 5, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ. AJ and Mark discuss what Google is doing with what has come to...
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