by mtraphagen | May 7, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
One of Google+’s premier features, Hangouts (live video chat for up to 9 participants) got a major upgrade a few months ago with the introduction of Hangout On Air (HOA). HOA’s can be broadcast to any number of live viewers, and are automatically recorded...
by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...
by mtraphagen | Apr 17, 2012 | Google, Google+, SEO
Starting last December Google Webmaster Tools included a “labs” prototype feature that displayed rudimentary analytics for any indexed results on the web that were connected to your Google verified authorship (content tied to you Google+ profile using any...
by mtraphagen | Apr 16, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether...
by mtraphagen | Apr 5, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ. AJ and Mark discuss what Google is doing with what has come to...
by mtraphagen | Apr 2, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Presentations, SEO, Social Media
This Wednesday at 2:pm EST / 11:00am PST, Who CARES? will conduct a Live Google+ Hangout On Air with +AJ Kohn of +Blind Five Year Old, and +Mark Traphagen of +Virante Search Marketing. We will talk about Google AuthorRank, and what this means for your business and to...
by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
by mtraphagen | Mar 31, 2012 | Content Marketing, Google, Online marketing, Presentations, SEO, Social Media
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI and far less risk than link building. Here are his top 10 tips to brilliant content...
by mtraphagen | Mar 29, 2012 | Analytics, Google, Online marketing, Social Media
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The...
by mtraphagen | Mar 28, 2012 | Analytics, Google, Social Media
What did you do on Google last month? Now you can have a record. Google has made steady moves in recent times toward opening up more data to its regular (non-commercial) users. For example, the Google Dashboard displays basic information about all the Google products...
by mtraphagen | Mar 26, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you...
by mtraphagen | Mar 26, 2012 | Google, Google+, Social Media
As search and social become more and more intertwined, it is more important than ever that you establish your personal brand online. A personal brand on the web means deciding what you want to be “about,” what you want to be known for or be a recognized...
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