by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
by mtraphagen | Mar 31, 2012 | Content Marketing, Google, Online marketing, Presentations, SEO, Social Media
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI and far less risk than link building. Here are his top 10 tips to brilliant content...
by mtraphagen | Mar 29, 2012 | Analytics, Google, Online marketing, Social Media
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The...
by mtraphagen | Mar 28, 2012 | Analytics, Google, Social Media
What did you do on Google last month? Now you can have a record. Google has made steady moves in recent times toward opening up more data to its regular (non-commercial) users. For example, the Google Dashboard displays basic information about all the Google products...
by mtraphagen | Mar 26, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you...
by mtraphagen | Mar 26, 2012 | Google, Google+, Social Media
As search and social become more and more intertwined, it is more important than ever that you establish your personal brand online. A personal brand on the web means deciding what you want to be “about,” what you want to be known for or be a recognized...
by mtraphagen | Mar 21, 2012 | Google, SEO, Social Media
Google pretty much invented the algorithmic search engine result, the idea that the crowd intelligence of the web itself could do a better job of selecting the best content for any given search query, over human-curated indexes. This infographic helps you trace...
by mtraphagen | Mar 21, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, Social Media
UPDATE: The beginning of this post talks about a Google search feature which no longer exists: the “People and Pages on Google+” box. For a period of time Google displayed this box for certain search queries, showing the top-ranked people or brand Pages...
by mtraphagen | Mar 19, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Using Facebook Interest Lists to Improve EdgeRank Facebook recently introduced Interest Lists, which allow...
by mtraphagen | Mar 14, 2012 | Google, Google+, Social Media
By far the #1 question I get from people who have read my “How to Verify Your Google+ Brand Page with Google” post is “So will this get me that check mark next to my brand’s name?” Until now I had to answer…probably...
by mtraphagen | Mar 7, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, SEO, Social Media
Or “How I Outranked Mari Smith for Her Own Post” I’ve been writing a lot lately about my new-found ability to high rank almost anything I post on Google+ on the first page of incognito Google search for long tail keywords that have search volume....
by mtraphagen | Mar 5, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing What Women Want: 6 Lessons for Pinterest from 100K Visitors Through extensive testing, expert viral marketer...
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