by mtraphagen | Jul 18, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of Product for Search Sagar Kamdar, who has specific responsibilities with Google’s Author Verification...
by mtraphagen | Jul 9, 2012 | Content Marketing, Google, Google+, News, Social Media
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The update, until now only visible to members of that group, adds content recommendations to the +1 button when a...
by mtraphagen | Jun 29, 2012 | Google, Google+, Online marketing, SEO, Social Media
My first thought about the new Google+ Events was that no matter how slick and cool it is, this is one feature that could be hurt by the “my friends aren’t here” factor. I’m on record for advocating that the fact that my Facebook friends...
by mtraphagen | Jun 26, 2012 | Google, Google+, Online marketing, SEO, Social Media
In an email to the Google+ Platform Preview group today, Google announced that the following +1 button test, is now visible on the web to members of that group: “Today we’re rolling out a new feature of the +1 button to this preview group: when users hover...
by mtraphagen | Jun 14, 2012 | Google, SEO
See this post for more details, but the three mistakes are: Assuming backlinks will just “appear.” (You have to work for them, even for the white hat ones.) Packing in a ton of new backlinks all at once, instead of the “slow-but-steady”...
by mtraphagen | Jun 7, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the way we did with any keyword desired. Nevertheless, we believe this to be a powerful demonstration of a well-rounded SEO strategy...
by pbuckley | Jun 6, 2012 | Google, Link Removal, News, SEO
For the past six weeks I have been trying to help site owners in the Google’s Webmaster Central. Many of the sites were sailing along fine for the last few years building so-so links from so-so sites. Then Panda and Penguin showed up and spoiled everything....
by mtraphagen | Jun 1, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search results. But I do sometimes have doubts about the quality of results that, well, result. I was fortunate enough to get invited...
by mtraphagen | May 30, 2012 | Google, Google+, Online marketing, SEO, Social Media
Starting today, Google+ users are seeing a new tab in the left sidebar: Local. Clicking Google+ Local takes the user to a special search page, with the user’s default location already filled in. Enter a search query and you get a screen of Google Places results...
by pbuckley | May 25, 2012 | Google, SEO
For the past few days I have been on a mission of mercy down at the epicenter of the fallout from latest Google update. The Penguin tsunami has left site owners dazed, confused, frustrated and grasping for answers. The main problem with many of the victims is that...
by mtraphagen | May 24, 2012 | Google, Google+, Online marketing, SEO, Social Media, Twitter
Following up on a delicious rant on Google+ about sloppy use of correlation studies in the SEO & Internet marketing worlds by my friend Corey Creed, Ronnie Bincer shared a “funny-because-it’s-all-too-true” PHD comic: The comic shows how (in the...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
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