by mtraphagen | Mar 19, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Using Facebook Interest Lists to Improve EdgeRank Facebook recently introduced Interest Lists, which allow...
by mtraphagen | Mar 14, 2012 | Google, Google+, Social Media
By far the #1 question I get from people who have read my “How to Verify Your Google+ Brand Page with Google” post is “So will this get me that check mark next to my brand’s name?” Until now I had to answer…probably...
by mtraphagen | Mar 7, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, SEO, Social Media
Or “How I Outranked Mari Smith for Her Own Post” I’ve been writing a lot lately about my new-found ability to high rank almost anything I post on Google+ on the first page of incognito Google search for long tail keywords that have search volume....
by mtraphagen | Mar 5, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing What Women Want: 6 Lessons for Pinterest from 100K Visitors Through extensive testing, expert viral marketer...
by mtraphagen | Mar 1, 2012 | Google, SEO
A great infographic from Search Engine Land that explains the history and effects of the Google Panda update, a major change in some of the factors Google uses to determine search rankings. Used by permission of Search Engine Land. You may repost to your own site, as...
by mtraphagen | Feb 29, 2012 | Analytics, Google, Google+, SEO, Social Media
Yesterday I posted a dramatic example of how an influential Google+ profile combined with Google author verification linked to high-traffic web posts can result in a huge Google SEO power boost for Google+ posts in regular Google search, even for non-logged-in...
by mtraphagen | Feb 28, 2012 | Authorship & Author Rank, Google, Google+, SEO, Social Media
UPDATE 7 October 2013: I no longer believe that the ranking result I show below is the result of either Google Authorship or Author Rank. See “Google Authorship Not a Ranking Factor (Yet).” I now attribute it to the PageRank authority of my Google+...
by mtraphagen | Feb 22, 2012 | Google, Google+, Social Media
Latest guest post at Windmill Networking by Virante Director of Social Media Marketing Mark Traphagen. Our moms and our kindergarten teachers told us again and again: “It’s nice to share!” But why? How does sharing make things better? Before long the smartest kids...
by mtraphagen | Feb 17, 2012 | Google, Google+, Social Media
Did you know you have a business card you hand out every day on Google+? Hover your mouse over any Google+ user’s name. You’ll see a popover box with their cover photo, profile image, their name, a link to add them to circles (or showing what circles you...
by mtraphagen | Feb 12, 2012 | Google, Google+, SEO, Social Media
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my...
by mtraphagen | Feb 6, 2012 | Google, Google+, Social Media
Update: This Google Plus Page Guide was updated 16 October 2013 to reflect changes to the Google+ interface. I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix...
by mtraphagen | Jan 31, 2012 | Google, Google+, SEO, Social Media, Twitter
Google may have the world’s largest search engine, but they can turn it on a dime! Earlier today Google’s new Search Plus Your World (SPYW) disappeared from my Chrome browser for several hours. It was back to what looked like “Google Classic.”...
