(Photo credit: ivanpw)

See this post for more details, but the three mistakes are:

  • Assuming backlinks will just “appear.” (You have to work for them, even for the white hat ones.)
  • Packing in a ton of new backlinks all at once, instead of the “slow-but-steady” approach.
  • Trying to game the system. This is high risk SEO, and if you’re caught, could result in the overnight destruction of your business.

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