Google today announced that “In-depth Articles” are to be featured in Search. The Official Google Webmaster Tools blog today announced that Google is beginning to roll out a new feature in Search (US first) that will highlight “in-depth articles” on certain broad topics. When someone searches for a person, thing, or general subject, Google’s algorithm [Continue reading]
UPDATE: Google Authorship Intelligent Author Attribution? 21 August 2013 – My friend Mike Arnesen yesterday published what looks like a possibly amazing revelation about how Google may be moving forward with both Authorship attribution and author subject relevance. In his post Authorship Update: Intelligent Authorship Attribution, Mike starts out by telling us that several months [Continue reading]
UPDATE: rel=publisher & Google In-Depth Articles 12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand page) connections. If the web site hosting an article featured in the In-Depth results box has a verified Google+ brand page connection, Google will pull the brand’s logo from that [Continue reading]
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we [Continue reading]
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major ranking factor for search yet, and how content creators and brands should [Continue reading]
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those directly talking about Google Authorship)
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this intriguing bite: Within search results, information tied to verified online profiles will [Continue reading]
Somebody at Google likes me. I swear, I’m not paying them anything! Back in June of 2012 I first posted about what I saw as a flaw in the way Google indexes Google+ posts that are re-shares of other users’ posts. Since at least the spring of that year I’d found that I could very, [Continue reading]
If you read me regularly or follow me on Google+, it’s no secret to you that I think Google Authorship is the hottest thing since meme images of velociraptors. Authorship is connecting your content from across the web to your Google+ profile. When you do so, you are eligible for at least three benefits (one [Continue reading]
If you have attempted to set up Google Authorship for your online content (here’s how), you may have received a “Welcome to Google Authorship” email from Google that looks something like this: Google has been sending these out kind of randomly for a couple of months now. I never got an email, but of course [Continue reading]
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