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rel=author or rel=publisher: Which Should I Use? (Updated)

by mtraphagen | Jun 14, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media

UPDATE: rel=publisher & Google In-Depth Articles 12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand page) connections. If the web site hosting an article featured in...

The Real Value from Content Marketing

by bjensen | Mar 29, 2013 | Authorship & Author Rank, Content Marketing, Google, Online marketing, SEO, Social Media

Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online...

Author Rank: Facts and Fiction (Live Hangout with Mark Traphagen)

by mtraphagen | Mar 20, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Hive Digital, Online marketing, Presentations, SEO, Social Media

Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author...

From Authorship to Authority: Claiming Your Identity Online And Why You Should

by mtraphagen | Mar 12, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, SMX West, Social Media

What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those...

Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It?

by mtraphagen | Feb 6, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media

Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this...

Google Plus Post Rank Hijacking

by mtraphagen | Jan 10, 2013 | Authorship & Author Rank, Google, Google+, Social Media

Somebody at Google likes me. I swear, I’m not paying them anything! Back in June of 2012 I first posted about what I saw as a flaw in the way Google indexes Google+ posts that are re-shares of other users’ posts. Since at least the spring of that year...

Verifying Google Authorship for the Paranoid

by mtraphagen | Dec 5, 2012 | Authorship & Author Rank, Google, Google+, Social Media

If you read me regularly or follow me on Google+, it’s no secret to you that I think Google Authorship is the hottest thing since meme images of velociraptors. Authorship is connecting your content from across the web to your Google+ profile. When you do so, you...

Google Authorship Emails: Guarantee of Author Rich Snippet?

by mtraphagen | Oct 25, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Social Media

If you have attempted to set up Google Authorship for your online content (here’s how), you may have received a “Welcome to Google Authorship” email from Google that looks something like this: Google has been sending these out kind of randomly for a...

Google Rich Snippets & Authorship: A Video Panel Discussion

by mtraphagen | Sep 13, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media

Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google Authorship / Author Rank. The show was hosted by +Dan Petrovic and +Martin Reed of DejanSEO....

What Is the Difference Between Google Authorship and Author Rank?

by mtraphagen | Aug 30, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media

If you follow my writing here, on various other blogs, and on Google+, you know that I am a big fan of Google’s Authorship project, and that I do a great deal of thinking and research about it. But when you’ve got your nose deep into something, it’s...

YouTube Google Plus Integration: How to Make It Happen

by mtraphagen | Aug 28, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media, YouTube & Video

My friend and YouTube SEO Wizard +Ronnie Bincer alerted me to an option that Google has been offering on YouTube for a while now, but few know about: the ability to change your YouTube channel name to your Google+ profile name, and thereby connect the two more...

Which Google Plus Features Most Affect Search Rankings?

by mtraphagen | Aug 21, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media

Watch this live Google+ Hangout on Air webinar (at bottom of this post) I did, hosted by the charming +Yifat Cohen. In it I discuss what we know or can guess about how using Google Plus and Google Authorship (connecting all your web content to your Google+ profile)...
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2019-11-20T23:23:10-05:00

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2019-11-20T23:18:35-05:00

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Director of Digital Marketing at Non-Profit

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2019-11-20T23:32:15-05:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.
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