Analytics
Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.
Digital Marketing Tool Spotlight: Hotjar
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and …
Utilizing GSC to Prioritize and Optimize Content
Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site ...
Keep Reading →
Does GDPR Affect SEO?
We've been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over ...
Keep Reading →
Canonical Attachments in WordPress
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was ...
Keep Reading →
The Problem with Winner and Loser Analyses
It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation ...
Keep Reading →
LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
Keep Reading →
Bounce Rate and CPC Advertising
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase ...
Keep Reading →
Google Not Provided? Stop What You’re Doing and Do This Right Now!
So, what are you doing right now. Link building? Stop it. Link removing? Stop it. Stop writing content, stop reading content, stop eating, sleeping, pooping, ...
Keep Reading →
Google Tag Manager: Webcast with Google Product Manager, Laura Holmes
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the ...
Keep Reading →
