The Insight

The Hive Digital Blog

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How AI Is Rewriting Search — And How Marketers Can Adapt with AEO

The volatility we saw across organic search in Q4 2025 wasn’t a blip, it was the acceleration of a shift that’s been building for two ...

Digital Marketing Tool Spotlight: iSpionage

iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in ...
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Managing Owners, Users, & Permissions: Google Search Console

Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. ...

Digital Marketing Tool Spotlight: Hotjar

Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...

Paid Advertising 101: Clicks

Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your ...

Paid Advertising 101: Impressions

Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your ...
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Remove Images from Google

Dissemination of information, whether it be text, images, videos or something else entirely, is seamless in the ever-connected world in which we live. Everyone has ...
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How to Add a New User to WordPress

Our step-by-step guide for adding new users to WordPress, and check out more of our helpful guides in our WordPress basics series. Before we do ...
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What to do about Unsolicited Guest Post Emails?

A quick guide on what to do about unsolicited guest posts… Analyze the value the guest post emails are offering, such as referral traffic. If ...

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Account Audit    67% Increase in ROAS
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Race Winning needed to improve the return on ad spend (ROAS) performance attributed to paid traffic.
Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
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Account Audit    67% Increase in ROAS
PPC Recommendations    123% lift
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