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Is Google+ Still the Future of Google? The Commitment of Google and Larry Page

by mtraphagen | Apr 23, 2013 | Google, Google+, Online marketing, Social Media

I love the way Elisa Gabbert put it over on the WordStream Blog: The Future According to Larry Page: Outlook Lazy. But I really don't agree with her leap to a conclusion that Page thinks "the future...will not be social, as Page might have had us believe in the past."...

Fitness and Nutrition Community on Google Plus: A Case Study

by blowry | Apr 9, 2013 | Content Marketing, Google+, Online marketing, Social Media

Fitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work was always suspect. For those of you in the business, no doubt you would find my excuses for devaluing social media were...

The Real Value from Content Marketing

by bjensen | Mar 29, 2013 | Authorship & Author Rank, Content Marketing, Google, Online marketing, SEO, Social Media

Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online...

Content Marketing Ninjas

by mtraphagen | Mar 27, 2013 | Content Marketing, Online marketing, Presentations, SEO, Social Media

Want to learn more about Content Marketing? Join our Google+ Content Marketing Community! A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013. Casie Gillette @casieg KoMarketing Associates Amy Lewis...

Author Rank: Facts and Fiction (Live Hangout with Mark Traphagen)

by mtraphagen | Mar 20, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Hive Digital, Online marketing, Presentations, SEO, Social Media

Virante's Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: "Author Rank: Facts and Fiction." Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major...

Link Building Tips from Link Building Clinic at SMX West 2013

by mtraphagen | Mar 13, 2013 | Online marketing, Presentations, SEO, SMX West

Ari Nahmani live diagnosed the link profiles of a number of sites during this session at SMX West 2013, along with Search Engine Land's Elisabeth Osmeloski and Kaila Strong. If you are distributing an embedded widget or free plugin, make the anchor text all brand name...

Content Isn’t Just King: It’s Also Queen and Ace (SMX West 2013)

by mtraphagen | Mar 13, 2013 | Content Marketing, Online marketing, Presentations, SEO, SMX West, Social Media

The Veg-O-Matic Approach to Smart SEO Writing - Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting Once upon a time it was...

From Authorship to Authority: Claiming Your Identity Online And Why You Should

by mtraphagen | Mar 12, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, SMX West, Social Media

What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those...

Walk a Mile in Google’s Shoes: Dealing with Tough Calls in Search (Matt Cutts at SMX West)

by mtraphagen | Mar 11, 2013 | Google, Presentations, SEO, SMX West

At SMX West today we were invited to walk a mile in Google's shoes, as Matt Cutts with Patrick Thomas of the Search Quality Team led us through the kinds of dilemmas a search engine faces regularly in deciding when, and when not, to censor results. Should Google...

Matt Cutts & Duane Forrester’s Excellent Adventure: The Search Police at SMX West

by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West

Google's Matt Cutts and Bing's Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing some examples of glaringly obvious spam sites. He asked us not to blog about them to protect privacy. But he let us know...

The Google Dance: How to Groove to It (Yes, It’s Back!) from SMX West

by mtraphagen | Mar 11, 2013 | Content Marketing, Google, Presentations, SEO, SMX West

A live blog of the Google Dance session at SMX West, San Jose CA, March 11, 2013 Moderator: Danny Sullivan, Search Engine Land (@dannysullivan) Speakers: Rhea Drysdale, Outspoken Media Inc. (@Rhea) Mitul Gandhi, seoClarity (@seoclarity) Marcus Tober, Searchmetrics...

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Never miss an update on digital marketing again.

Recent Industry Awards

Link Building Tips from Link Building Clinic at SMX West 2013

Walk a Mile in Google’s Shoes: Dealing with Tough Calls in Search (Matt Cutts at SMX West)

Matt Cutts & Duane Forrester’s Excellent Adventure: The Search Police at SMX West

The Google Dance: How to Groove to It (Yes, It’s Back!) from SMX West

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