Klouchebag Score Got You Down? We Can Help!

There’s always plenty of lively discussion in the social media world about Klout. Some think it’s great; some think it’s the devil incarnate. If you’re tired of the Klout Wars, how about a really useful influence metric? If there’s one...

Don’t Forget About Mobile Canonicalization

If you’re like most smartphone users, you’re killing time by browsing while you wait for… well, anything. The death of free time has resulted in a new optimization problem opportunity. When I’m waiting I usually pull up Zite. It’s my go...

Writing for the Web

Attention span has decreased in the last 30 years and TV is mostly blamed for that – when you have a generation used to watching more than 6 hours of TV per day, usually presented in chunks of around 12 minutes. You have been gradually conditioned to feel anxiety...