by mzaffina | May 1, 2012 | Content Marketing, SEO, Social Media
Everyone in the SEO world says it: “content is king.” This has been the golden rule for those “in the know” in SEO for years now, but only in the past year or so has it started to get wider play. So will the job of Social Media Copywriter become a lucrative...
by mtraphagen | Apr 27, 2012 | Social Media
There’s always plenty of lively discussion in the social media world about Klout. Some think it’s great; some think it’s the devil incarnate. If you’re tired of the Klout Wars, how about a really useful influence metric? If there’s one...
by mtraphagen | Apr 24, 2012 | Content Marketing, SEO
Already know what Zemanta is? Skip ahead to news about the new Enhanced Linking plugin. If you haven’t already heard, Zemanta is one of the most powerful WordPress plugins available both for enhancing your content and increasing its SEO value. The basic Zemanta...
by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...
by mtraphagen | Apr 17, 2012 | Google, Google+, SEO
Starting last December Google Webmaster Tools included a “labs” prototype feature that displayed rudimentary analytics for any indexed results on the web that were connected to your Google verified authorship (content tied to you Google+ profile using any...
by mtraphagen | Apr 16, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether...
by pbuckley | Apr 15, 2012 | SEO
If you’re like most smartphone users, you’re killing time by browsing while you wait for… well, anything. The death of free time has resulted in a new optimization problem opportunity. When I’m waiting I usually pull up Zite. It’s my go...
by mtraphagen | Apr 5, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ. AJ and Mark discuss what Google is doing with what has come to...
by pbuckley | Apr 4, 2012 | Content Marketing
Attention span has decreased in the last 30 years and TV is mostly blamed for that – when you have a generation used to watching more than 6 hours of TV per day, usually presented in chunks of around 12 minutes. You have been gradually conditioned to feel anxiety...
by mtraphagen | Apr 2, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Presentations, SEO, Social Media
This Wednesday at 2:pm EST / 11:00am PST, Who CARES? will conduct a Live Google+ Hangout On Air with +AJ Kohn of +Blind Five Year Old, and +Mark Traphagen of +Virante Search Marketing. We will talk about Google AuthorRank, and what this means for your business and to...
by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
by mtraphagen | Mar 31, 2012 | Content Marketing, Google, Online marketing, Presentations, SEO, Social Media
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI and far less risk than link building. Here are his top 10 tips to brilliant content...
by mtraphagen | Mar 30, 2012 | Apps, Google+, Social Media
One of my most-used iOS apps, Zite, just added the ability to share content directly to Google+. Zite uses your own feeds (from Google Reader and your social media networks) combined with content surfaced by other Zite users to auto-curate the best web content in...
by mtraphagen | Mar 29, 2012 | Analytics, Google, Online marketing, Social Media
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The...
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