by mtraphagen | Feb 29, 2012 | Analytics, Google, Google+, SEO, Social Media
Yesterday I posted a dramatic example of how an influential Google+ profile combined with Google author verification linked to high-traffic web posts can result in a huge Google SEO power boost for Google+ posts in regular Google search, even for non-logged-in...
by mtraphagen | Feb 28, 2012 | Authorship & Author Rank, Google, Google+, SEO, Social Media
UPDATE 7 October 2013: I no longer believe that the ranking result I show below is the result of either Google Authorship or Author Rank. See “Google Authorship Not a Ranking Factor (Yet).” I now attribute it to the PageRank authority of my Google+...
by mtraphagen | Feb 27, 2012 | LinkedIn, Social Media
LinkedIn now offers a Company Follow button for your web site that allows anyone to follow your company’s LinkedIn profile with one click. Why should you care? A properly optimized LinkedIn Company Page may prove to be your best social platform for lead...
by mtraphagen | Feb 27, 2012 | Analytics, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing LinkedIn Launches Company Follow Button – Here’s why you should have it and how to get it for your...
by mtraphagen | Feb 22, 2012 | Google, Google+, Social Media
Latest guest post at Windmill Networking by Virante Director of Social Media Marketing Mark Traphagen. Our moms and our kindergarten teachers told us again and again: “It’s nice to share!” But why? How does sharing make things better? Before long the smartest kids...
by mtraphagen | Feb 20, 2012 | Analytics, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Will Teens be Turning to Google+ Instead of Facebook? Remembering Peter Lynch’s classic advice to...
by mtraphagen | Feb 17, 2012 | Google, Google+, Social Media
Did you know you have a business card you hand out every day on Google+? Hover your mouse over any Google+ user’s name. You’ll see a popover box with their cover photo, profile image, their name, a link to add them to circles (or showing what circles you...
by mtraphagen | Feb 12, 2012 | Google, Google+, SEO, Social Media
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my...
by mtraphagen | Feb 11, 2012 | Online marketing, SEO, Social Media
It’s like Reddit for inbound marketing. Inbound.org is the brainchild of Rand Fishkin of SEOMoz and Dharmesh Shah of Hubspot. It’s objective is to present the best and most current online content on all aspects of inbound marketing. Inbound.org is...
by mtraphagen | Feb 10, 2012 | Google+, Hive Digital, Social Media
Virante Director of Social Media Marketing +Mark Traphagen will be one of four panelists teaching over 30 Fortune 500 companies, major universities, and government entities about using Google+ for greater brand engagement and visibility in a webinar sponsored by...
by mtraphagen | Feb 6, 2012 | Google, Google+, Social Media
Update: This Google Plus Page Guide was updated 16 October 2013 to reflect changes to the Google+ interface. I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix...
by mtraphagen | Jan 31, 2012 | Google, Google+, SEO, Social Media, Twitter
Google may have the world’s largest search engine, but they can turn it on a dime! Earlier today Google’s new Search Plus Your World (SPYW) disappeared from my Chrome browser for several hours. It was back to what looked like “Google Classic.”...
by Russ Jones | Jan 26, 2012 | Google, SEO
It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the...
by ekoppel | Jan 26, 2012 | Analytics, Google, SEO
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an...
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