mark-traphagen-profile-photo-squareVirante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by Brandon Hassler of digital marketing agency 97th Floor.

Brandon asked Mark questions about the following:

Q. When many in the industry think about Google+ they can’t help but think of Mark Traphagen. What is it about Google+ that got you hooked?

Q. Google+ officially launched on June 28th 2011, how have they done and where did you expect them to be at this point?

Q. While Facebook is still the leader among the social networks, Google+ is growing fast. Do you ever see Facebook disappearing or will both networks co-exist?

Q. Many businesses still look at Google+ and feel it’s not worth the effort to invest in. What are your main selling points when convincing a business to get active on Google+?.

Q. How did you get started in the industry? You attended Westminster Theological Seminary, not the typical university a tech/marketing nerd would attend.

Q. You’ve been a big advocate of the new Google+ Communities. What can businesses do to take advantage of these communities?

Q. Word on the street is you are big into Legos. What gives?

Q. Bing has really been leading the search industry as far as integrating social media into their search. Do you see Google integrating social in their search more in the near future?

Q. What is your favorite thing about the digital marketing industry?

Q. Least favorite thing?

Q. What advice would you give to those who are just now getting their feet wet in the world of digital marketing?

Q. I have to ask this question to everyone who lives in Durham. Duke or North Carolina?

Read Mark’s answers!

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