The Insight

The Hive Digital Blog

Recreate Universal Analytics audiences to Google Analytics 4

Jeff Staub January 23, 2023 Analytics

Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of ...

Why Active Voice is Better than Passive Voice in Digital Marketing

Cindy Correa January 20, 2023 Content Marketing

“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital ...

Let’s Recap Google Ads in 2022

Margaret "Max" Horn December 22, 2022 Paid Advertising

Let’s Recap Google Ads in 2022 The world of Digital Marketing is always changing and this has been especially true in 2022. PPC Advertisers experienced ...

competitor content gap analysis featured

Choose Your Competitors Wisely – A Content Gap Story

John Gibbings December 14, 2022 Content Marketing

For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. ...

What Is Performance Max in Google Ads

Margaret "Max" Horn November 29, 2022 Paid Advertising

Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, ...

Google Ads to Emphasize Landing Page Experience

Nina Martinez November 1, 2022 Paid Advertising

Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...

Driving ROI with Call Tracking + Offline Conversion Import

Jay Patel September 30, 2022 Paid Advertising

Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...

Google’s Tag Manager Tag Coverage Tool

Jeff Staub September 30, 2022 Analytics

Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to ...