by mtraphagen | Mar 31, 2012 | Content Marketing, Google, Online marketing, Presentations, SEO, Social Media
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI and far less risk than link building. Here are his top 10 tips to brilliant content...
by mtraphagen | Mar 30, 2012 | Apps, Google+, Social Media
One of my most-used iOS apps, Zite, just added the ability to share content directly to Google+. Zite uses your own feeds (from Google Reader and your social media networks) combined with content surfaced by other Zite users to auto-curate the best web content in...
by mtraphagen | Mar 29, 2012 | Analytics, Google, Online marketing, Social Media
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The...
by mtraphagen | Mar 29, 2012 | Google+, Online marketing, Social Media
This post was removed as proof was provided to us that the guest poster had plagiarized large portions of the post from other sources. We apologize for any inconvenience, but we have zero tolerance for plagiarism. We invite you to explore the social media and...
by mtraphagen | Mar 28, 2012 | Analytics, Google, Social Media
What did you do on Google last month? Now you can have a record. Google has made steady moves in recent times toward opening up more data to its regular (non-commercial) users. For example, the Google Dashboard displays basic information about all the Google products...
by mtraphagen | Mar 27, 2012 | Google+, Online marketing, Social Media
My latest guest post is up on Neal Schaffer’s Windmill Networking blog. Title: Three Ways to Use a Personal Google+ Profile to Build Your Business Here’s an excerpt: I’m already proving building an influential Google+ personal profile can be an effective...
by mtraphagen | Mar 26, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you...
by mtraphagen | Mar 26, 2012 | Google, Google+, Social Media
As search and social become more and more intertwined, it is more important than ever that you establish your personal brand online. A personal brand on the web means deciding what you want to be “about,” what you want to be known for or be a recognized...
by btitus | Mar 23, 2012 | Google+, Social Media
From blog editor Mark Traphagen: Once you get a large number of active Google+ users in your circles, your stream can start to get noisy. Sure it helps to segment by topical circles, but of course the people in those circles are, well, people. They aren’t always...
by mtraphagen | Mar 22, 2012 | Facebook, Social Media
You actually might want to know what bar your closest Facebook friends hung out at last night (without you?!?). But that guy down the dorm hallway from college? Not so much. Facebook just added a feature that suggests people who might belong on your Acquaintances list...
by mtraphagen | Mar 21, 2012 | Google, SEO, Social Media
Google pretty much invented the algorithmic search engine result, the idea that the crowd intelligence of the web itself could do a better job of selecting the best content for any given search query, over human-curated indexes. This infographic helps you trace...
by mtraphagen | Mar 21, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, Social Media
UPDATE: The beginning of this post talks about a Google search feature which no longer exists: the “People and Pages on Google+” box. For a period of time Google displayed this box for certain search queries, showing the top-ranked people or brand Pages...
by mtraphagen | Mar 19, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Using Facebook Interest Lists to Improve EdgeRank Facebook recently introduced Interest Lists, which allow...
by mtraphagen | Mar 14, 2012 | Google, Google+, Social Media
By far the #1 question I get from people who have read my “How to Verify Your Google+ Brand Page with Google” post is “So will this get me that check mark next to my brand’s name?” Until now I had to answer…probably...
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