by mtraphagen | Jun 14, 2012 | Google, SEO
See this post for more details, but the three mistakes are: Assuming backlinks will just “appear.” (You have to work for them, even for the white hat ones.) Packing in a ton of new backlinks all at once, instead of the “slow-but-steady”...
by mtraphagen | Jun 7, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the way we did with any keyword desired. Nevertheless, we believe this to be a powerful demonstration of a well-rounded SEO strategy...
by pbuckley | Jun 6, 2012 | Google, Link Removal, News, SEO
For the past six weeks I have been trying to help site owners in the Google’s Webmaster Central. Many of the sites were sailing along fine for the last few years building so-so links from so-so sites. Then Panda and Penguin showed up and spoiled everything....
by mtraphagen | Jun 1, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search results. But I do sometimes have doubts about the quality of results that, well, result. I was fortunate enough to get invited...
by mtraphagen | May 30, 2012 | Google, Google+, Online marketing, SEO, Social Media
Starting today, Google+ users are seeing a new tab in the left sidebar: Local. Clicking Google+ Local takes the user to a special search page, with the user’s default location already filled in. Enter a search query and you get a screen of Google Places results...
by pbuckley | May 25, 2012 | Google, SEO
For the past few days I have been on a mission of mercy down at the epicenter of the fallout from latest Google update. The Penguin tsunami has left site owners dazed, confused, frustrated and grasping for answers. The main problem with many of the victims is that...
by mtraphagen | May 24, 2012 | Google, Google+, Online marketing, SEO, Social Media, Twitter
Following up on a delicious rant on Google+ about sloppy use of correlation studies in the SEO & Internet marketing worlds by my friend Corey Creed, Ronnie Bincer shared a “funny-because-it’s-all-too-true” PHD comic: The comic shows how (in the...
by mtraphagen | May 22, 2012 | Facebook, Social Media
The Facebook Pages app is the official Facebook Page manager app for iPhone (iOS). It allows administrators of Facebook brand pages to manage their Pages from their smart phone. Until the introduction of this app administering Facebook Pages from an iPhone was...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by pbuckley | May 21, 2012 | Social Media, Twitter
You’ve seen those Twitter accounts that just tweet out inspirational messages right? Great things are not done by impulse but by a series of small things brought together -Vincent Van Gogh — Wendy Fisherman (@WendyFisherman) May 21, 2012 Obstinacy in...
by mtraphagen | May 18, 2012 | Google, Google+, News, Online marketing, SEO, Social Media
Two days ago Google announced the roll out of it’s new Knowledge Graph search results. (See ” The Google Knowledge Graph”) Knowledge Graph is Google’s method of learning the connections between various data point on the Internet, no longer just...
by mtraphagen | May 16, 2012 | Google, News
We’re in the early phases of moving from being an information engine to becoming a knowledge engine. – Johanna Wright, Google Product Management Director Google is stepping up its knowledge graph and semantic search program, a feature which will begin...
by pbuckley | May 15, 2012 | Google, SEO
If your site was hit by Google’s dreaded Penguin update, there is hope, but it’s going to take a little bit of work to get back to your previous rankings. The first step is to look at your backlink profile to find those spammy links you built that Google...
by mtraphagen | May 15, 2012 | Apps, Content Marketing, Social Media, Twitter
Two of my favorite Twitter tools have just been combined. This may be the best thing since someone eating a chocolate bar crashed into someone scooping out of a Jiff jar and bang! Reese’s Peanut Butter Cups! Twylah does way more than I can describe here, but...
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