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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
How Much Money Is Your Site Costing You?
I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to their homepage. I was listening to a great podcast this morning where Seth Godin explained it in naked dollars and sense that makes it crystal...
Content Marketer’s Toolbox: 3 Tools to Answer Your Readers’ Questions
There are many reasons content marketing is getting more and more popular these days: Content is what is given priority in search (even more so once Google AuthorRank kicks on) and content is what will attract links, social media shares and thus high Google rankings...
Guest Posting: Should You Stop Allowing It on Your Site?
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the probable cause was tons of paid "advertorials" on British newspaper sites, Gordon Campbell sounds an alarm that he...
Russ Jones Content Title Ideas
I was perusing Portent's new "tool," the Content Idea Generator, and wondering for what awesome purpose I could use it. For what topic do I wish I could spin out endless content ideas? And then it struck me. There is only one thing worth writing about endlessly, ad...
Mark Traphagen Interviewed by 97thFloor
Virante's Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
Google+ For Business: Three Experts Give Their Take
I was featured this week in this infographic about Google Plus for Business, created by Jeff Machado of Fiore Communications. Original at http://fiorecommunications.com/2013/02/11/expert-advice-on-the-value-of-google-for-business/
Website Migration Checklist
On Being an Artist Playing an Infinite Game
Recently my friend and co-worker Phil Buckley posted on his personal blog "Graduating from Enthusiast to Professional." In it he ponders where the line is between free advice and consulting that should be paid for. He didn't try to give a final answer to that dilemma...
Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It?
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt's seven predictions for what we can expect in the coming years of the digital age was this...
Is Social Media Influence Building a Zero-Sum Game?
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: "Your Google Plus Network Is More Powerful Than You Know." One paragraph of that social media influence post has...
Letter to a Young Spammer
Over the past few days I've had an interesting exchange with a young man who had sent me several unsolicited commercial messages via Google+ notifications. I had responded once before with a brief message informing him this was spam and that I was going to report it...
How to Share Vine Videos to Google Plus
Vine was the latest app craze, creating tons of buzz across social media this week. What is Vine? Vine is an iOS (iPhone & iPad) app created by Vine Labs and recently bought by Twitter. The tl;dr of the app is it's Instagram for videos. Vine lets you quickly...