Pros and Cons: Paid Ads vs. SEO
When social media and search ads are used together, their combined impact can be exponential.
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The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of ...
Mastering Product Criticism on Social Media
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever ...
Four Helpful Hints for Link Removal Outreach
Somehow you have found yourself with a manual penalty, or even an algorithmic penalty, which requires you to perform link removal outreach. Emailing several webmasters ...
Back-Link Analysis Beginner’s Guide
Since Google released their Penguin and Panda algorithms a few years ago, there has been a significant increase in the necessity of back-link analyses to ...
The Great Support Debate
Hello, anyone there??? We text rather than talk, meet our future Mr. or Mrs. online and the most efficient way to keep up on our ...
Did you Receive a Reconsideration Request Feedback Form from Google?
Reconsideration Request Survey from Google Search Quality Team We had a penalty lifted two weeks ago and received a message from Google requesting the Site ...
The Dismal Economics of Private Blog Networks
For all of you blackhats freaking out, please read my disclaimer below detailing how this is meant to show that PBNs do not make economic ...
How to Submit a Reconsideration Request
How do I Submit a Reconsideration Request? What follows is our step-by-step guide on the proper process by which to upload a reconsideration request to your Google Webmaster ...
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