by mtraphagen | Apr 16, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether...
by pbuckley | Apr 15, 2012 | SEO
If you’re like most smartphone users, you’re killing time by browsing while you wait for… well, anything. The death of free time has resulted in a new optimization problem opportunity. When I’m waiting I usually pull up Zite. It’s my go...
by mtraphagen | Apr 5, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ. AJ and Mark discuss what Google is doing with what has come to...
by pbuckley | Apr 4, 2012 | Content Marketing
Attention span has decreased in the last 30 years and TV is mostly blamed for that – when you have a generation used to watching more than 6 hours of TV per day, usually presented in chunks of around 12 minutes. You have been gradually conditioned to feel anxiety...
by mtraphagen | Apr 2, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Presentations, SEO, Social Media
This Wednesday at 2:pm EST / 11:00am PST, Who CARES? will conduct a Live Google+ Hangout On Air with +AJ Kohn of +Blind Five Year Old, and +Mark Traphagen of +Virante Search Marketing. We will talk about Google AuthorRank, and what this means for your business and to...
by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
by mtraphagen | Mar 31, 2012 | Content Marketing, Google, Online marketing, Presentations, SEO, Social Media
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI and far less risk than link building. Here are his top 10 tips to brilliant content...
by mtraphagen | Mar 30, 2012 | Apps, Google+, Social Media
One of my most-used iOS apps, Zite, just added the ability to share content directly to Google+. Zite uses your own feeds (from Google Reader and your social media networks) combined with content surfaced by other Zite users to auto-curate the best web content in...
by mtraphagen | Mar 29, 2012 | Analytics, Google, Online marketing, Social Media
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The...
by mtraphagen | Mar 29, 2012 | Google+, Online marketing, Social Media
This post was removed as proof was provided to us that the guest poster had plagiarized large portions of the post from other sources. We apologize for any inconvenience, but we have zero tolerance for plagiarism. We invite you to explore the social media and...
by mtraphagen | Mar 28, 2012 | Analytics, Google, Social Media
What did you do on Google last month? Now you can have a record. Google has made steady moves in recent times toward opening up more data to its regular (non-commercial) users. For example, the Google Dashboard displays basic information about all the Google products...
by mtraphagen | Mar 27, 2012 | Google+, Online marketing, Social Media
My latest guest post is up on Neal Schaffer’s Windmill Networking blog. Title: Three Ways to Use a Personal Google+ Profile to Build Your Business Here’s an excerpt: I’m already proving building an influential Google+ personal profile can be an effective...
by mtraphagen | Mar 26, 2012 | Analytics, Facebook, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media, Twitter
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you...
by mtraphagen | Mar 26, 2012 | Google, Google+, Social Media
As search and social become more and more intertwined, it is more important than ever that you establish your personal brand online. A personal brand on the web means deciding what you want to be “about,” what you want to be known for or be a recognized...
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