How to Apply For a Google AdWords Grant

How to Apply For a Google AdWords Grant

Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords.  You can drive extra traffic to...
Why Facebook Advertising is Good for Business

Why Facebook Advertising is Good for Business

In the social media realm, the platform that continues to dominate the field is Facebook. As of January 2016, there were more than 1.65 billion active Facebook users around the world (Statista). Many of those users view Facebook as a way to see what their friends are...
Penguin Preparedness Guide

Penguin Preparedness Guide

Penguin, the one word that has struck fear into any SEO’s heart. Since the first iteration of Google’s Penguin algorithm in April 2012, the landscape of Search Engine Optimization has changed for all verticals. Gone are the days of comment spam, article...
Page Load Speed Pitfalls

Page Load Speed Pitfalls

Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a...
Local SEO Basics

Local SEO Basics

Does your business rely heavily on local customers? If so, search traffic may have changed for your website on July 24th, 2014, the day that Google released their Pigeon algorithm and in turn, changed how your website shows up in local search results. Local SEO may...
How to Write a Title Tag for a Webpage

How to Write a Title Tag for a Webpage

Title tags are strong indicators of the page content to search engines. They are also the first thing a potential site visitor sees when viewing the search engine results. To best satisfy both, the same set of best practices can be followed. Before getting into...

PageRank’s Slow, Inevitable Demise

At one point in time, PageRank was the end-all when it came to determining a website’s validity, health, and overall value in a back-link profile. Every SEO from here to Antarctica boasted the ability to get links on “HIGH PR DOMAINS”. Unfortunately...